“Here’s some weird fruit. Trust me — once you bite into it, you’ll love it.”

What if your record label operated like a farmers market for strange, exotic fruit?

PRESENTED BY LANDR - get.landr.com/otherrecordlabels

In this episode, I sit down with Aaron of Weird Fruit Records, a Santa Cruz-based label born out of pandemic farming, unconventional recording spaces, and a love for music that’s just a little… weird.

We talk about:

Why “weird” is a compliment

Recording inside hollowed-out redwood trees

Building a label around production and collaboration

The per-project label model (instead of restrictive long-term deals)

Balancing artistry, engineering, and marketing

Why some music needs to slow down before it’s released

This is a conversation about creativity without handcuffs — and how to introduce listeners to music they didn’t know they were ready for.