Music catalogs have quietly become one of the most valuable assets in entertainment — so who’s really shaping the future of music ownership? Golnar Khosrowshahi, founder and CEO of Reservoir Media, joins Billboard On The Record to break down how she built a music catalog powerhouse before the space became crowded, why music rights offer long-term, reliable value and how her team approaches acquisitions with artists, estates and families. She also discusses preserving legacy while driving cultural relevance for new generations, how licensing, film/TV and biopics impact catalog value, the role of sampling in today’s music economy and how generative AI could reshape valuations across the industry.

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How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The Record for a live episode at SXSW to break it all down. Speaking from their experience building one of the leading viral marketing agencies in music, they explain how TikTok trends, niche audiences and volume-driven campaigns shape which songs take off. Coren and Spelman share how they simulate trends, optimize placements and use data to help artists reach the right listeners while freeing them to focus on their art. From algorithm insights to creative strategy, they reveal what it really takes to turn a song into a hit and navigate the fast-changing world of music discovery.

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Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking through as an artist has never been harder. Speaking from his perspective as an investor, Cuban explains how the industry has shifted, with music now treated as an asset class and algorithms shaping what becomes a hit. He reflects on why Spotify succeeded, where new music tech could create opportunities and how fans might respond to AI-generated songs. Cuban also emphasizes the importance of artists thinking like entrepreneurs, leveraging the right tools and securing placement in legacy media. In the conversation, he highlights why music is “recession-proof” and what it really takes to succeed in today’s ever-changing music landscape. 

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Suno is now generating 7 million songs a day — how will that change the music industry? Mikey Shulman, CEO and co-founder of Suno, joins Billboard On The Record to explain how he built the popular — but controversial — AI music company which can generate new songs in seconds. In the interview, Shulman explains how Suno is being adopted by "Grammy winners" and "grandmothers" alike. He discusses the songwriting camps the company has been putting on, its private VIP program, new features like Hooks — its TikTok-like social media feed — and why he doesn't see himself selling the start-up to an AI giant down the line. Shulman also talks about Suno's new deal with Warner Music Group, why he feels training on music without a license is legal and why he believes record labels still matter.

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Why is it so hard to earn a living as a songwriter today? Ryan Tedder — artist, songwriter, producer and founder of Runner Music — and David Israelite — president & CEO of NMPA — join Billboard On The Record to talk through the many economic pressures facing modern songwriters. Tedder and Israelite discuss how social media and streaming has impacted the way songs are written, and how the growth of writing rooms, sampling and courtesy credits for non-writing artists has led to less money for the average working class songwriter. Israelite explains why radio's decline threatens crucial income for songwriters, and Tedder opens up about his creative process and how embracing collaboration has become his key to crafting hits for artists like Tate McRae, Beyonce, Jonas Brothers and Maroon 5 in recent years. Additionally, the two talk about creative opportunities with emerging AI tools, like Suno, and why K-pop has become a particularly lucrative genre for songwriters today.

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The Super Bowl Halftime Show has become one of the most watched and culturally iconic stages in live entertainment— now it's time to find out what it really takes to make it happen. Marketing executive Bozoma Saint John joins Kristin Robinson on Billboard On The Record to pull back the curtain on the Super Bowl Halftime Show, from booking superstar talent like Beyoncé and negotiating with artists and brands to coordinating with the NFL and Roc Nation. Saint John shares how she convinced Beyoncé to take the stage and reflects on her experience blending music, sports and culture to create unforgettable moments. She breaks down the logistics and precision required to deliver those 13 unforgettable minutes—from rehearsals and stage builds to balancing sponsorships and artist priorities — offering a rare inside look at what it takes to make the Super Bowl Halftime show a spectacle of music, culture and strategy.

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What does it take to steer the world’s largest music company through one of the most disruptive eras in music history? Michael Nash, Chief Digital Officer and executive VP, Universal Music Group, joins Kristin Robinson on Billboard On The Record to discuss how UMG is navigating AI, platform power and artist rights at a critical turning point for the industry. Nash reflects on when generative AI first landed on his radar and revisits the pivotal Grammy Week moment two years ago when Universal pulled its catalog from TikTok, following a company-wide stance led by CEO Lucian Grainge. He breaks down the negotiations, the risks of AI-generated content diluting artist royalties and why UMG drew a hard line that reshaped its platform deals. The conversation expands to AI-driven fraud, discovery overload, copyright challenges and how Universal is working to embrace innovation, offering listeners a rare inside look at how one of music’s most powerful companies is helping define the rules for the industry’s next era.

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What does it really take to cover, analyze and predict the biggest moves in the music industry at Billboard? Dan Rys, executive editor of business, Elizabeth Dilts Marshall, senior finance correspondent, and Bill Donahue, senior legal correspondent, sit down with Kristin Robinson on Billboard On The Record to give listeners a peek inside the newsroom that tracks the stories shaping music today. They share their biggest coverage moments of 2025, from Taylor Swift reclaiming her catalog and Shaboozy tying the Hot 100 record to Diddy’s legal battles and leadership changes at Island Records. The team also weighs in on what’s next for the industry in 2026, including AI’s role in songwriting, major catalog sales, evolving marketing strategies and predictions for lawsuits, acquisitions and chart-topping hits. Listeners get a behind-the-scenes look at how Billboard decides what matters, what’s trending and how the team interprets the moves that will define music in 2026.

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What does it really take to write a Christmas song that lasts forever? Singer, songwriter and producer Charlie Puth sits down with Kristin Robinson on Billboard On The Record to unpack the magic behind holiday hits, from the one chord that seems to appear in nearly every classic to the ’60s influences that continue to shape today’s festive favorites. Puth shares how he once wrote a Christmas song in just an hour, why some tracks become seasonal standards almost by accident and how artists balance tradition with originality when creating holiday music. He also takes listeners inside piano sessions, highlights his favorite Christmas albums and songs, answers rapid-fire holiday questions and reflects on how the craft of songwriting has evolved, all while offering a sneak peek at what’s next for his own music.

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Christmas music may only dominate a few weeks a year, but its impact on the music business lasts for decades. Guy Moot, CEO and Co-Chair of Warner Chappell Music, and Carianne Marshall, COO and Co-Chair, join host Kristin Robinson on Billboard On The Record to break down why holiday songs are some of the most valuable assets in any music catalog, why writing a timeless Christmas hit is so difficult and how industry traditions around holiday albums have shifted from mandatory releases to strategic singles. They discuss the evolution from cover culture to artist-driven branding, the role of songwriter camps, and why evergreen holiday songs often travel further than the places they were written. From December chart freezes to the renewed push for trusted brands and long-term fan connection, this conversation explores how Christmas music continues to shape careers, catalogs and the modern music economy.

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