What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported. 

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Keep up with us on IG @billboardontherecord and @wordsbykristin.

Billboard On The Record is a podcast in partnership with SickBird Productions. 

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What happens when music, culture, and immigration laws collide? In this episode, Billboard On The Record sits down with Billboard’s Senior Editor, Latin Griselda Flores to unpack the stories shaking up Latin music today — from Trump’s immigration laws to Coachella’s lack of regional Mexican artists to Bad Bunny’s absence from U.S. stages. Griselda opens up about writing bold, sometimes polarizing pieces and how sharing uncomfortable conversations is changing the industry. 

Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record.

Keep up with us on IG @billboardontherecord and @wordsbykristin.

Billboard On The Record is a podcast in partnership with SickBird Productions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what it takes to bring a massive Sphere residency from blueprint to opening night? In this episode, Billboard On The Record pulls back the curtain with Head of Sphere Studios, Carolyn Blackwood, and Executive VP, Live for MSG Entertainment, Josephine Vaccarello, to walk us through the high-stakes world of planning, engineering, and executing one of live music’s most ambitious venue experiences. Get insider access to the strategies, challenges and innovations that make Sphere residencies a game-changer.

Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record.

Keep up with us on IG @billboardontherecord and @wordsbykristin.

Billboard On The Record is a podcast in partnership with SickBird Productions. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Billboard is launching its latest podcast, On the Record with Kristin Robinson in partnership with SickBird Productions, available September 18th on all podcast platforms.

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