Christmas music may only dominate a few weeks a year, but its impact on the music business lasts for decades. Guy Moot, CEO and Co-Chair of Warner Chappell Music, and Carianne Marshall, COO and Co-Chair, join host Kristin Robinson on Billboard On The Record to break down why holiday songs are some of the most valuable assets in any music catalog, why writing a timeless Christmas hit is so difficult and how industry traditions around holiday albums have shifted from mandatory releases to strategic singles. They discuss the evolution from cover culture to artist-driven branding, the role of songwriter camps, and why evergreen holiday songs often travel further than the places they were written. From December chart freezes to the renewed push for trusted brands and long-term fan connection, this conversation explores how Christmas music continues to shape careers, catalogs and the modern music economy.

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