Today’s guest is on a mission to help small businesses and creative entrepreneurs tell better stories, find more customers, and create new revenue streams. She helps small business owners craft video content to showcase their products and services and to grow their customer base with YouTube strategies designed to meet their business needs. She left her job in marketing and advertising to build a company of her own. She is a bilingual podcaster (English and Mandarin Chinese), the creator of Feisworld Media (a monetized YouTube channel with 17K subscribers and over 50K views per month), Feisworld Podcast (with over 200K downloads worldwide), and Feisworld Documentary Series on Amazon Prime. She also teaches how to run better Zoom Meetings and Webinars and own and monetize content on YouTube via Feisworld Academy. Dorie Clark has featured her in her best-selling book, “Entrepreneurial You” and Harvard Business Review. Please join me in welcoming Fei Wu.

In this episode, we discuss:

• her thoughts on leadership: “Leadership means kindness. It means empathy and the willingness to learn and to fail - to fail hard and get back up again.”
• how she was the “creative director” for her friends growing up - including making Transformer costumes for her friends out of newspaper.
• her dream to create her own private school with fantastic uniforms. This came out of her disappointment with how the schools did not teach everyone to be successful but instead focused on one bad grade setting the tone for the student’s future.
• how she came to the United States right before her senior year of high school and the shift at such an important year, academically, for her.
• the wonderful impact her mom has had on her being a successful artist in a world that did not support that dream.
• the jobs she had to take in order to be sponsored and stay in the United States and how this helped her really start focusing on the teams supporting these very large brands like Tom Ford and Burberry.
• the difference between active income streams vs. passive ones.
• how she designed websites for clients and started her business while consulting for her firm.
• the decision to launch her business as an LLC as a way to protect herself and her business.
• her biggest challenge in running her business. the myth of independence.
• the importance of community.
• how she nurtures and sustains the outer levels of her network, including the software she uses.

Listen, subscribe and read show notes at www.OnTheSchmooze.com.

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