Today’s guest is a champion for women in sales. She has spent her career helping Fortune 500, midsize, and SaaS-based companies grow repeatable revenue, hire better, and improve sales culture to one that is inclusive and healthy. She helps fix sales team issues as a master connector.

She is the founder of three brands created to improve B2B sales culture - Score More Sales, Women Sales Pros, and the She Sells Summit. She is the author of “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” and host of the Conversations with Women in Sales podcast. Please join me in welcoming Lori Richardson.

In this episode we discuss:

• her thoughts on leadership: “Leadership is paving the trail. It’s knowing who you are and what you stand for even when you’re uncomfortable with the title.”
• Lori’s initial goals of wanting to be a teacher and her very early entrepreneurial endeavors like having a lemonade stand and selling girl scout cookies.
• her experience teaching two-year-olds and having to pivot to technology sales in order to support her family.
• the skills she learned from watching her grandmother sell clothes to people at a young age and how that coupled with her sales experience in selling cookies.
• the experience of joining a company as the first woman in field sales and being passed over multiple times for promotions.
• turning her former employer into her first client after she was forced out due to downsizing.
• her first company ‘Smile and Dial Revenue Generation Services” and why she changed the name to ‘Score More Sales.’
• how she widened the scope of her mission and reach with the murder of George Floyd and the pandemic.
• the importance and her passion for people not only talking about inclusion and equity but taking action to be more inclusive and equitable.
• how Lori stays in touch with her network.

Listen, subscribe and read show notes at www.OnTheSchmooze.com

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