January 10, 2023

OTS 314: Moving Things Forward - Laura Sauter

43 minutes

Today’s guest helps launch new companies, create new brands, and refresh existing identities by bringing strategic expertise to design and marketing. Her studio, Agency Bel, helps companies launch and grow by creating their identities, from strategy to logos, websites, and social media. She is known for coining the concept of Conscious Branding, helping her clients succeed by focusing on being responsive and responsible to their customers and communities. She has worked with both Fortune 50 companies and startups. She served 10 years on the Boston Board of Directors of AIGA, a professional design organization. And currently serves as the executive officer of the board for the New Art Center and as the marketing chair for a national health advocacy organization. Please join me in welcoming Laura Sauter.

In this episode, we discuss:

Her thoughts on leadership: “Leadership is really plugging in. It’s wanting to be at the source of the action. It’s a connection between playing (engaging) and moving things forward.

Why she feels comfortable being part of the group that moves things along.

The influence her mom had on her upbringing as a single mom and head of household.

How she landed a prestigious internship right out of high school and how it prepared her for new opportunities across the world.

How she wasn’t discouraged by the stack of “no, thank you’s” she received very early in her career.

The importance of doing internships in different places and how learning and experiencing different areas and cultures can be so enriching.

How her 6th grade English teacher opened her eyes to advertising.

Finding her “home” in advertising in high school and making commercials.

Her first job working with Town & Country in an advertising world that had only just begun to transition to computers when she had graduated college.

The roots of her entrepreneurship journey.

How she found her first clients through the people she already knew in Boston.

Why she has chosen to focus on clients who are from health and home.

How she nurtures and sustains the outer layers of her network.

Why she feels that professional and personal development are so important.

Her nimbleness moving through the world.

What she’s looking forward to.

Listen, subscribe and read show notes at www.OnTheSchmooze.com

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By Robbie Samuels - business growth strategy coach and book launch strategist

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