Biz Book Pub Hub Podcast

OTS 318: The Secret to Living - Joe Apfelbaum

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Today’s guest believes you can achieve anything you want in life with the right strategy.

He went from being a person who was afraid of public speaking to becoming a certified Google Trainer and training 10,000 business owners. He is the CEO of Ajax Union, a company he started in January 2008 and grew to number 178 on the INC 500. Currently, his focus is supporting B2B companies with marketing funnels, sales enablement, and lead generation.

He is the author of 6 books, including “High Energy Networking: Get anything you want in life while building meaningful relationships that last a lifetime.”

Please join me in welcoming Joe Apfelbaum.

In this episode we discuss:

  • his thoughts on leadership: “Leadership is about taking responsibility. What you do, what you say, and how you behave matters.”
  • How he learned the balance of leading through coaching and action and listening to others and leading himself.
  • His most recent endeavor of becoming a poet.
  • His six little side hustles in his twenties were based on his curiosity and being obsessed with learning more and more things.
  • Not being able to go to college due to being part of a big family.
  • His love of building businesses and supporting other people. “The secret to living is giving, not waking and taking.”
  • His transparency through all his “side hustles” and businesses.
  • His first product which brought him recurring revenue and how that changed his life.
  • Why the equivalent of the original version of SEO is LinkedIn.
  • How he became a Google trainer and the journey to learn how to bust through his limited beliefs and understanding how his brain worked. This led to Joe developing himself.
  • The bad advice he received from a life insurance guy to spray and pray his business card at an NYC bar during a networking event.
  • How he nurtures and sustains his massive network.
  • What he’s looking forward to in 2023.

    • Listen, subscribe and read show notes at www.OnTheSchmooze.com

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    Biz Book Pub Hub PodcastBy Robbie Samuels - business growth strategy coach and book launch strategist
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