Biz Book Pub Hub Podcast

OTS 335: Ahead of My Time - Sarah Santacroce

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Today’s guest is a hippie turned business coach that has spent the last decade running a successful LinkedIn consulting business. This inspired her to create a global movement encouraging people to bring more empathy and kindness to business and marketing.

She has written two books, including “Marketing Like We're Human” and “Selling Like We’re Human.” She is the host of the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing and permit them to market their business their way, the gentle way!

She shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us regarding the traditional marketing model.

Please join me in welcoming Sarah Santacroce.

In this episode we discuss:

  • her thoughts on leadership: “Leadership is all about showing up and sharing your point of view. It’s not about being the loudest voice out there but having the humility to create space for others to share their perspectives.”
  • Her leadership roots go back to age 10, when she planned and led games and events with friends despite being an introvert.
  • Her life growing up in a “hippie commune” when her parents banded with six other families to buy and live in an apartment building.
  • Her thought processes behind choosing corporate marketing over being a translator, which she described as feeling lonely, and eventually opening her own business 15 years ago.
  • Her start in entrepreneurship as a Virtual Assistant and stumbling into social media marketing.
  • Her decision to become a LinkedIn Coach at the perfect time and help people transition into the LinkedIn space.
  • What led her to write her book after a “breakdown and breakthrough” moment, including almost giving up her LinkedIn business.
  • A trademark setback that almost derailed her book being published and her new brand.
  • Her approach to how she provides her clients with what they need in a thoughtful and humane way.
  • How she nurtures and sustains her network through connection and not through a business lens.
  • What she’s looking forward to in the year ahead.

    • Links

    • Sarah Santacroce on LinkedIn and Twitter.
    • www.humane.marketing
    • Humane Marketing podcast

      • Books mentioned in this episode:

      • “Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness (The Gentle Business Revolution)” by Sarah Santacroce
      • “Mandalas & Marketing: 25 Stress Relieving Mandala Designs & 25 Beautiful Questions To Market Your Business From Within (The Gentle Business Revolution)” by Sarah Santacroce
      • “Mandalas & Selling: 25 Stress Relieving Mandala Designs & 25 Beautiful Questions To Sell your Services From Within (The Gentle Business Revolution)” by Sarah Santacroce
      • “Selling Like We're Human: A roadmap to selling from the heart in a new business world! (The Gentle Business Revolution)” by Sarah Santacroce


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