Alt Strategy

OTT to Amazon Ads - Strategies for Capturing the Right Audience: Insights from MMA Smarties

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Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.

  1. How do Amazon ads stack up against giants like Meta and Google in the BFSI category? We’ll break down each platform's unique strengths in driving ROI and mastering audience segmentation.
  2. Why shift gears from old-school budget categorization to audience planning and how it’s reshaping advertising strategies for the better?
  3. Eye-opening insights from senior marketers on the ever-evolving landscapes of OTT and connected TV campaigns.

    4. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/

    👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

    👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 

    👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar 

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    And FINALLY...

    Something you must check out :

    1. Another interesting conversation from MMA smarties on “Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties”: http://li.sten.to/roi-creativity-in-influencer-marketing 
    2. An interesting tool we came across & a free gift: https://videogen.io/?via=aivideos Get 1 month of the PRO plan for free on this great tool. 
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