Alt Strategy

Alt Strategy

By Alt StrategyBusinessEntrepreneurship
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Alt Strategy episodes

  • Leveraging limited budgets in marketing by going beyond the platform and medium approach to solutions

    In today’s episode, we will be discussing:

    1. Identifying effective growth hacks for an insurance business without a big marketing budget.
    2. Should your skincare brand launch nationwide or focus on specific markets, and what role does customer behavior play in that decision?
    3. What innovative strategies can increase footfall to your local premium quartz showroom?

      4. Welcome to “Alt Strategy: A Short solution oriented podcast for your business and marketing challenges”....

      Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.

      👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers https://altstrategy.marketing/whatsapp or on LinkedIn https://www.linkedin.com/in/saurabhparmar.

      👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

      👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/

      👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar  

      ----------------------------------------------------

      And FINALLY...

      Things you must check out:

      1. MMA Smarties' latest series concludes with expert strategies on "OTT to Amazon Ads - Capturing the Right Audience": li.sten.to/ott-to-amazon-ads 

      2. How you can use analytics to get moment marketing right? - https://altstrategy.substack.com/p/using-analytics-to-get-moment-marketing?r=2akia
       

      21 min
    4. OTT to Amazon Ads - Strategies for Capturing the Right Audience: Insights from MMA Smarties

      Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.

      1. How do Amazon ads stack up against giants like Meta and Google in the BFSI category? We’ll break down each platform's unique strengths in driving ROI and mastering audience segmentation.
      2. Why shift gears from old-school budget categorization to audience planning and how it’s reshaping advertising strategies for the better?
      3. Eye-opening insights from senior marketers on the ever-evolving landscapes of OTT and connected TV campaigns.

        4. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/

        👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

        👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 

        👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar 

        ----------------------------------------------------

        And FINALLY...

        Something you must check out :

        1. Another interesting conversation from MMA smarties on “Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties”: http://li.sten.to/roi-creativity-in-influencer-marketing 
        2. An interesting tool we came across & a free gift: https://videogen.io/?via=aivideos Get 1 month of the PRO plan for free on this great tool. 
          3. 12 min
        3. Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties

          Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.

          1. Discover key challenges of influencer marketing in India and Asia, from identifying the right influencers for your niche to the impact of fake followers.
          2. The rise of founders and CEOs like Piyush Bansal, and Parul Gulati as influential figures in the market & its ROI
          3. How are senior professionals standardizing reach metrics for evaluating campaign effectiveness?

            4. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/ 

            👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

            👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 

            👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar  

            ----------------------------------------------------

            And FINALLY...Something you must check out :

            1. Another insightful conversation from MMA smarties on “Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties”: https://li.sten.to/senior-marketeers-explore-ai-in-india 
            2. Why Sextech is going to be one of the most profitable tech industries in India: https://altstrategy.substack.com/p/why-sextech-is-going-to-be-one-of 
              3. 23 min
            3. Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties

              Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.

              1. Discover key challenges of influencer marketing in India and Asia, from identifying the right influencers for your niche to the impact of fake followers.
              2. The rise of founders and CEOs like Piyush Bansal, and Parul Gulati as influential figures in the market & its ROI
              3. How are senior professionals standardizing reach metrics for evaluating campaign effectiveness?

                4. If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/ 

                We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

                Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 

                And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do https://topmate.io/saurabh_parmar. Use code “PODCAST” for 15% off on any of the 1:1 consultation after leaving a review.

                ----------------------------------------------------

                And FINALLY...
                Something you must check out :

                1. Another insightful conversation from MMA smarties on “Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties”: https://li.sten.to/senior-marketeers-explore-ai-in-india 
                2. Why Sextech is going to be one of the most profitable tech industries in India: https://altstrategy.substack.com/p/why-sextech-is-going-to-be-one-of 
                  3. 23 min
                3. Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties

                  Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders from industry giants like Google, Leo Burnett, and Amazon.

                  1. Discover how AI is transforming the marketing landscape in India and hear expert advice on navigating these changes.
                  2. Enjoy a candid conversation with these senior professionals about how they manage their work-life balance amid the constant influx of trends and information, all while driving ROI for their companies.

                    3. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/

                    👉 We will answer them in our bimonthly livestream on 14th Sept at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.

                    👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/ 

                    👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar  

                    --------------------------------------------------------


                    And FINALLY...

                    Something you must check out :

                    1. Check out the first part “Career Insights for Marketers & Creative Strategies to Targeting WhatsApp-Focused Businesses: Live Q/A” : https://li.sten.to/tips-for-young-marketers  
                      2. 23 min
                    2. Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties

                      Topics we are discussing -

                      • Ways to retain a brand voice in the age of chatbots and AI
                      • Evolution of corporate workforce with AI, automation, and growth hacking
                      • How to balance job demands with upskilling in the evolving marketing landscape?
                      • How do organisations tackle upskilling for their employees?

                        • If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.

                        Register for the upcoming Livestream to get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/

                        And, if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay

                        Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://socialjuice.io/p/altstrategy-consultations/wall

                        Check out our Newsletter- https://altstrategy.substack.com/
                         

                        23 min
                      • Evolution of Marketing Trends & Strategies in the Era of AI and Chatbots

                        Topics we are discussing:

                        • Ways to retain a brand voice in the age of chatbots and AI
                        • Evolution of corporate workforce with AI, automation, and growth hacking
                        • How to balance job demands with upskilling in the evolving marketing landscape?
                        • How do organisations tackle upskilling for their employees?

                          • If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.

                          Register for the upcoming Livestream to get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/

                          And, if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay

                          Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://socialjuice.io/p/altstrategy-consultations/wall

                          Check out our Newsletter- https://altstrategy.substack.com/
                           

                          23 min
                        • The Influence Equation: Unplugged Conversations on ROI, Creativity, and Influencer Marketing

                          Topics we are discussing -

                          • Challenges in influencer marketing in India and Asia & dealing with fake followers.
                          • How to convince clients to invest in targeted & niche influencers?
                          • Finding the right influencers for the B2B segment & its challenges
                          • Benefits of standardising reach metrics to evaluate marketing campaign effectiveness
                          • Can founders and CEOs of companies become the new influencers?

                            • If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.

                            Register for the upcoming Livestream to get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/

                            And, if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay

                            Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://socialjuice.io/p/altstrategy-consultations/wall 


                            Check out our Newsletter- https://altstrategy.substack.com/
                             

                            24 min
                          • Leveraging Amazon, Meta, and Google: Comparing ROI and Audience Targeting for Ads

                            Topics we are discussing:

                            1. Amazon ads in the BFSI category versus Meta and Google Ads

                            2. Shift towards ROI-driven KPIs and audience segmentation in advertising

                            3. Focusing on audience planning versus categorizing budgets as TV or digital

                            4. Impact measurement and challenges in OTT and connected TV campaigns

                            If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.

                            Register for the upcoming Livestream to get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/  

                            And, if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay  

                            Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://socialjuice.io/p/altstrategy-consultations/wall
                            -------------------------------------------------  

                            And FINALLY…..  

                            Check out our Newsletter- https://altstrategy.substack.com/

                             

                            13 min
                          • Tips for young Marketers to fastrack their career & Creative Strategies to Targeting WhatsApp-Focused Businesses: Live Q/A (Part 2)

                            Topics we are discussing: 

                            1. Should a fresher prioritize work experience or skill development?

                            2. The importance of experiential learning and gaining practical experience

                            3. Suggestions for securing a job at renowned organizations like Ogilvy

                            4. Creative strategies for targeting businesses that use WhatsApp business

                            5. Career Beginnings & Required Skills for an Aspiring Marketeer

                            👉 If you have any questions for us, ping us on Instagram- https://www.instagram.com/the.altstrategy/ , or Linkedin- https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.

                            👉 Register for the upcoming Livestreamto get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 

                            👉 And if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay  

                            👉 Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://senja.io/p/consultation-workshop/testimonials  

                            Reference links: 

                            1. Tools to find & connect with prospects 

                            - Rocket reach: https://rocketreach.co/  

                            - Another great alternative: https://www.prelo.io/?via=precisionprospecting 

                            2. Linkedin Outreach tools

                            - Hey reach: https://heyreach.io/?via=linkedin10x  

                            - Waalaxy: https://waal.ink/bUsEDf  

                            3. Light readings to start with marketing

                            - Then we set his hair on fire: https://amzn.to/3MrHLQh  

                            - Purple cow: https://amzn.in/d/hY1jX0P  

                            Check out our Newsletter- https://altstrategy.substack.com/  

                            15 min

                          About Alt Strategy

                          From the publisher's feed

                          Think of this podcast as an agony aunt for your business and marketing challenges. You pose your questions and we decode them into real, practical, and insightful business solutions.