Whether you're just starting out or looking to grow your client base, knowing where to allocate your marketing time and budget can be a game-changer.

In this episode, we dive into one of the most common dilemmas for new practices—should you invest in paid ads or focus on local marketing strategies? We break down the pros and cons of both approaches, sharing insights on cost, reach, effectiveness, and long-term benefits.

Tune in to learn:

• When paid ads might be the right choice
• How you can use local marketing to build lasting relationships and community trust
• Key factors to consider when choosing the right strategy for your practice

If you're ready to make smarter marketing decisions for your new practice, this episode is for you!

This episode is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to Off Script so you never miss an episode!

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Read the blog post: https://www.ottohealth.io/blog/why-new-practices-should-focus-on-local-marketing-not-paid-ads