Looking to grow your patient base and connect with your community? In this episode, we walk through 20+ powerful local marketing ideas to kickstart your hyperlocal patient acquisition strategy.

Whether you're just starting out or looking to strengthen your presence, these actionable tips will help you target patients right in your neighborhood. From optimizing your Google My Business listing to starting a hotline to leveraging local events, we’ve got strategies to boost your visibility and attract more patients to your practice.

This episode is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to this podcast so you never miss an episode!

Read the blog post: https://www.ottohealth.io/blog/20-local-marketing-ideas-for-new-cash-pay-practices

Whether you're just starting out or looking to grow your client base, knowing where to allocate your marketing time and budget can be a game-changer.

In this episode, we dive into one of the most common dilemmas for new practices—should you invest in paid ads or focus on local marketing strategies? We break down the pros and cons of both approaches, sharing insights on cost, reach, effectiveness, and long-term benefits.

Tune in to learn:

• When paid ads might be the right choice
• How you can use local marketing to build lasting relationships and community trust
• Key factors to consider when choosing the right strategy for your practice

If you're ready to make smarter marketing decisions for your new practice, this episode is for you!

This episode is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to Off Script so you never miss an episode!

Subscribe for more expert tips on growing your practice!

Read the blog post: https://www.ottohealth.io/blog/why-new-practices-should-focus-on-local-marketing-not-paid-ads

Cash-pay providers and clinician entrepreneurs, this episode is for you!

Learn how to select, onboard, and collaborate with compounding pharmacies, including considerations like inventory, cost, patient & provider experience, and the 20+ questions we recommend every clinician ask when considering a compounding pharmacy partner.

This podcast is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to Off Script so you never miss an episode!

Read the blog post: https://www.ottohealth.io/blog/which-compounding-pharmacy-to-use

Watch the video: https://www.youtube.com/watch?v=RxpLRs8uvJg

Our guest today is Diana Page, neurology nurse practitioner, burnout recovery expert, and entrepreneur. Diana founded Self-Care Catalyst in November 2019 — a business dedicated to nurse burnout recovery coaching and nurse wellbeing.

In today’s conversation, we discuss Diana’s own experiences as a nurse and NP and her advice for clinicians struggling with boundary setting, career clarity, anxiety or feelings of overwhelm, and more broadly, their sense of purpose or self.

Links discussed in the episode:

• NP boundaries scripts: https://selfcarecatalyst.mykajabi.com/boundaries-scripting
• Mentorship waitlist: https://selfcarecatalyst.mykajabi.com/mentorship-waitlist
• Website: www.selfcarecatalyst.com
• Instagram: https://www.instagram.com/catalystforselfcare/

Our guest today is Hannah Lowe, a family nurse practitioner, registered dietitian, and technologist. Hannah has been a nurse practitioner for the past 10 years, and has worked across diverse settings including a health system, a retail health clinic, a private primary care practice, and most recently, a health technology company. Hannah has experience in clinical practice, operations, and clinician education and training.

In today’s conversation, we discuss Hannah’s unique career path, her experience as a clinician leader in health technology, and her advice for nurse practitioners considering a similar transition.

Our guest today is Karen Yeboah-Norment. Karen is a dual board-certified family and psychiatric nurse practitioner and the founder of Pearls for NPs, an education platform that allows clinicians to increase their confidence and succeed in practice.

In today’s conversation, we discuss Karen’s experience as a psychiatric and family NP, her entrepreneurial path, and much more.

Our guest today is Roshini Singh. Roshini is the founder of 365 Wellness, a direct primary care practice providing mobile medical services in South Florida.

In today’s conversation, we discuss Roshini’s experience as a direct primary care provider, business owner, and her tips for other clinicians considering a similar path.

Our guest today is Dr. John Barrett. Dr. Barrett is an emergency medicine nurse practitioner, an ultrasound scholar, and an educator at the University of Pennsylvania.

In today’s conversation, we discuss Dr. Barrett’s career path from firefighter to NP to ultrasound scholar, his day-to-day in different roles, and his tips for other NPs.

Our guest today is April Fogg. April is a primary care nurse practitioner at an NP-led direct primary care practice, a business owner in medical aesthetics, and a social media expert – her TikTok account has more than 70,000 followers.

In today’s conversation, we discuss April’s love for primary care, daily routines, experience building a TikTok following, and much more.

Our guest today is Debbie Foley. Debbie has been a pediatric nurse for 38 years and a pediatric NP for 30. She worked at the Children's Hospital of Philadelphia and two different private practices before shifting to school nursing. For the past 22 years, she has worked at a PK-12 independent school as a nurse practitioner, coordinator of health services, and, most recently, administrator.

In today’s conversation, we discuss her rich clinical career, her approach to patient care and work, and her clinical tips from years of experience.