In this episode of the OTTRED Spotlight Podcast, Chris Redmond sits down with B2B OTT expert Rachelle Peterson to uncover the hidden potential of the B2B OTT landscape—think hotels, restaurants, malls, and beyond.

We explore the evolution of content in this sector, reveal how massive revenue streams are being generated, and discuss the unique strategies required to succeed. From travel ecosystems to automotive markets, this conversation sheds light on innovative technologies driving transformation and the new monetisation opportunities shaping the future of B2B OTT.

Rachelle brings not only expertise and vision but also a deep understanding of what it takes to transition from corporate life to leading a global business—and succeeding within just a year.

📌 Key Takeaways:

1️⃣ B2B OTT covers markets outside traditional residential customers.

2️⃣ The revenue potential in B2B OTT is huge.

3️⃣ Content acquisition works differently compared to consumer OTT.

4️⃣ Travel ecosystems play a critical role in content engagement.

5️⃣ Emerging industries, like automotive, are ripe with potential.

6️⃣ The sector is rapidly evolving with new technologies and trends.

📅 Chapters:

00:00 - Introduction to B2B OTT and Its Significance

02:56 - Understanding the B2B OTT Landscape

05:47 - The Evolution of Content in B2B OTT

09:00 - Revenue Potential in B2B OTT

11:47 - Content Acquisition Strategies in B2B OTT

15:10 - Travel Ecosystem and Content Engagement

18:06 - Monetization Opportunities in B2B OTT

20:59 - Innovative Technologies in B2B OTT

23:46 - Emerging Markets and Future Trends

Don't miss out on this insightful discussion—watch now and unlock the opportunities waiting in the B2B OTT space.