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In this episode of Oui Travel Podcast, host Mallory Green discusses the differences between macro and micro influencers and their direct impact on the travel industry. Learn what defines a macro versus a micro influencer, their engagement rates, and how they build trust with their audiences. Mallory also provides insights on why hotels and resorts prefer working with micro influencers, strategies for pitching travel collaborations, and common misconceptions about influencer marketing. Join us to explore how you can leverage influencer partnerships to benefit your travel brand. Did you love this episode? Comment below if you learned anything or had a key takeaway!

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Host Mallory Green sits down with Kyle Simon, Cinematographer at REINS Marketing, to discuss Reel and content ideas, new trends, best times to post, the deal with Stories on Instagram, and much more. If you're ready to learn a trick or two in the social media content creation game, this episode is for you. Send us a DM https://www.instagram.com/ouitravelpodcast or leave a comment if you liked this episode! 

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Follow us @OuiTravelPodcast on Instagram. Visit our website for more details and the chance to be featured on our show!

Ready to get a shoutout on the show and support Oui Travel Podcast? Click here!

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 In this episode of Oui Travel Podcast, host Mallory Green tackles the topic of hotel influencer contract deliverables. Aimed at travel content creators looking to collaborate with hotels and resorts, Mallory shares valuable insights from her experience at REINS Marketing. She covers a comprehensive influencer hotel agreement checklist, including deliverables, content types, deadlines, approval processes, usage rights, tagging and crediting, exchange details, and the importance of clear communication. This episode is a must-listen for influencers aiming to expand their portfolio and manage successful hotel collaborations. 

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In this episode, we will be interviewing Lexie Appleby, founder of the Born to Sparkle brand, motivational speaker, former NFL cheerleader, and cancer survivor. She'll talk all things on how to connect with others on social media and use your platform as a way to grow an authentic audience and spark that connection. Enjoy!

Show Notes:

Learn more about Lexie here!

Follow her on Instagram -- https://www.instagram.com/lexie_appleby/

---> The must-see collaboration with The Maids of Alabama!

Support the show

Follow us @OuiTravelPodcast on Instagram. Visit our website for more details and the chance to be featured on our show!

Ready to get a shoutout on the show and support Oui Travel Podcast? Click here!

Send us a text

 Welcome to the Oui Travel Podcast! I'm Mallory Green, your host, bringing you insider insights on influencers, brand collaborations, hotel marketing, social media strategies, the power of AI, and so much more. Whether you're a travel creator, a hospitality pro, or just looking to level up your marketing game, you're in the right place. We'd love to hear from you! Comment below if you would like the chance to share your story and be featured on the podcast! Know a travel content creator, published author, or well-traveled entrepreneur? We'd love to have them on the show! Send me a DM or email us at our website.

Support the show

Follow us @OuiTravelPodcast on Instagram. Visit our website for more details and the chance to be featured on our show!

Ready to get a shoutout on the show and support Oui Travel Podcast? Click here!