Welcome back to Our Agile Tales as we continue our conversation with Bjarte Bogsnes, exploring case studies from his latest book, This Is Beyond Budgeting. The book distills nearly three decades of experience challenging traditional budgeting, targets, and control-based management.
In this episode, we examine Beyond Budgeting through two case studies: Miles and David Lloyd Clubs.
Miles is a Norwegian IT consulting company founded in reaction to command-and-control micromanagement. It operates without budgets and with minimal KPIs, guided by an evergreen financial ambition of maintaining a profit margin above 10% without cascaded targets or bonus links. Employees enjoy wide autonomy, with transparency as the primary control mechanism: purchases and training costs are posted on the intranet for shared learning.
Miles places strong emphasis on recruitment and cultural fit, taking at least ten references and interviewing for beliefs, values, and attitudes. Employees assess technical skills and can veto candidates. The company invests heavily in social cohesion, including spouse-only events, and practices servant leadership, with the CEO retitling himself “Chief Servant Leader.” Bjarte notes that Miles was essentially “born beyond budgeting” and has sustained its principles through growth by consciously resisting bureaucracy, including internal leadership succession.
The second case study, David Lloyd Clubs, a high-end UK gym chain with around 300 clubs, represents one of the fastest Beyond Budgeting implementations Bjarte has seen: launched in October 2019 and fully budget-free by January 2021. The model helped the company not only survive COVID-19 but emerge stronger.
Key practices included increased club autonomy, strong internal benchmarking, transparency, and local involvement in KPI selection. Central target setting was reduced, with emphasis on relative performance rather than detailed annual targets tied to bonuses.
Ownership by private equity firm TDR Capital supported the shift, focusing on leadership and management improvement rather than cost-cutting.
Bjarte attributes the speed to strong owner backing, a capable controller leading the effort, and a supportive CEO, while noting that mindset change takes longer than process change. HR played a key role in shifting performance evaluation toward relative measures and maintaining shared club-level bonuses instead of individual incentives.
Key topics and timestamps
- 00:00 Welcome
- 01:07 Miles Overview
- 02:47 Transparency Over Budgets
- 04:15 Recruiting and Culture
- 06:05 Servant Leadership
- 06:46 Born Beyond Budgeting
- 10:37 Sustaining Beliefs at Scale
- 12:23 David Lloyd Clubs
- 13:09 Rapid Rollout
- 13:56 Benchmarking and Rhythm
- 17:41 Why It Worked
- 20:53 Relative Performance
- 24:45 Transparency and Learning
- 26:47 HR and Rewards
- 28:15 Results and Conclusion
About Bjarte Bogsnes
Bjarte Bogsnes is Chairman of the Beyond Budgeting Round Table, a former global finance executive, and a leading thinker in management innovation. He is the author of Implementing Beyond Budgeting and This Is Beyond Budgeting, showing how organizations can replace rigid, calendar-driven systems with models built on trust, transparency, and adaptability — creating companies that are both more responsive and more human.
Follow Bjarte at:
https://www.linkedin.com/in/bjarte-bogsnes-41557910/
Music: https://www.purple-planet.com
Visit us at https://www.ouragiletales.com/about