We just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving.

Watch the video: https://youtu.be/u3imIZLpW6A

What you'll learn:

• Our exact step-by-step blog refresh process
• How to optimize titles and meta descriptions for maximum clicks
• The art of delivering value upfront to keep readers engaged
• Why sharing your wins AND fails builds trust
• How to remove fluff and keep only what converts
• Strategic internal linking that boosts your entire site
• Why original images beat stock photos every time

This isn't just theory, see real examples from our own blogs and the traffic results that followed. Whether you're a solo blogger or building a content empire, this checklist will transform your content optimization game.

Time Stamps:

00:00 Introduction

00:43 The Importance of Updating Old Blog Posts

01:21 Step-by-Step Blog Post Update Checklist

01:24 Step 1: Understanding Search Intent

01:55 Step 2: Updating Titles and Meta Descriptions

02:36 Step 3: Value-First Content

03:20 Step 4: Sharing Personal Wins and Fails

03:41 Step 5: Removing Fluff

04:44 Step 6: Strategic Interlinking

05:28 Step 7: Using Original Photography

06:23 Step 8: Final SEO Check

08:00 Real Results from Updating Blog Posts

11:24 Conclusion

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