In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for influencers to stay true to themselves, create policies for handling malign comments, and focus on their core niche to mitigate the impact of criticism.

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