Ian Mackenzie (Chief Creative Officer at FCB/SIX) sinks his teeth into how the world-famous McDonald’s 'Our Food. Your Questions' platform came to be. Plus, he shares the story behind the powerful campaign 'Go Back to Africa.'

SEE THE WORK:
Our Food. Your Questions. work:
"Go Behind the Scenes at a McDonald's Photo Shoot"
"Pink goop in Chicken McNuggets?"
"What parts of the chicken does McDonald's use?"
All answer videos
Full campaign

Work at FCB/SIX:
Go Back to Africa
Destination Pride

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ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Follow us on Instagram @theadcc
Email us at [email protected]