The Fit CEO Podcast with Chad Molyneux

Our Marketing Message Was Hurting Client Success (Ep. 181)


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In this episode of the Fit CEO podcast, I wanted to go over the importance of aligning your marketing message with client success. In 2023 I made a mistake when I promised to help clients make $10,000 in four months, which attracted the wrong type of clients. I wanted to  emphasize the need for proper expectations and a marketing message that attracts committed individuals. I encourage entrepreneurs in the fitness space to evaluate their own marketing messages and promises to ensure they are aligned with client success. Don't miss this tactical episode on improving your business strategies! ————— ⭐️ Learn more about NLCA's 10k Accelerator Program: https://course.thenextlevelcoachingacademy.com/10k-accelerator-VSL   ⭐️ Follow Me on Instagram  : https://www.instagram.com/the_fitceo/  ————— (00:02) Introduction to the podcast and the topic of tactical business strategies. (01:16) Announcement about bringing back vlogging and the mission behind it. (03:05) Setting better expectations for entrepreneurship and online coaching through vlogging. (04:05) Announcement of NLCA's new podcast, "Coach Collab" - coming soon! (04:46) Introduction to the main topic: the impact of marketing message on client success.(05:18) Sharing the mistake made in 2023 with a marketing message focused on quick money.(06:51) Attracting the wrong type of clients and the negative effects on brand perception and client results. (08:19) Pivoting in 2024 with a new marketing message focused on helping corporate professionals transition to full-time online fitness coaching. (10:11) The importance of aligning marketing promises with client success. —————

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The Fit CEO Podcast with Chad MolyneuxBy Chad Molyneux

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