Today’s guest is Gia Lee, the co-founder of NinetyEight, an LA-based marketing agency run by Gen Z. They’ve worked with brands including PepsiCo, Meta, Paul Frank (if you guys remember Julius The Monkey) and Fabletics on creative strategy, Gen Z consulting, and social media. In this episode, Gia shares how NinetyEight came about, what Gen Z is looking for in brands, and her best lessons as a young entrepreneur.