One of the most interesting angles at EC 2018 last week was the potential disruption caused by the new big players entering the market such as Amazon. The success of Alexa within the consumer world has driven a real desire for professional organisations to be able to leverage this technology in the workplace. We were lucky enough to be able to secure some time with General Manager for Alexa for Business Collin Davis so he could explain how they are looking to change the existing market.