The explosion in the amount of data available is transforming our ability to analyse business interactions throughout industries. This explosion is only expected to continue with the rise and onset of IoT. But how can organisations utilise this data for their benefit? Not all data is good data and being able to clarify the relevant sources from the background white noise is critical in enabling the most enhanced analytics. With the developments in artificial intelligence and machine learning, optimisation of analytics is not so much a future concept as it is with us right now. Workforce optimisation and analytics specialists Calabrio join Patrick on the podcast to discuss the topic.