Emerging technologies and the changing consumer landscape have transformed what customers expect from their business interactions. The traditional model of the contact centre has to transform too. In many cases it already has. With the massive increase in cloud based contact centre platforms many would argue we have already reached a new era. Brain Solis, author of Contact Center 2.0: The Rise of Collaborative Contact Centers, is the expert guest on the podcast today to provide an overview of his report which was commissioned by RingCentral. The report focusses on the premise that digital transformation is making contact centres more unified, collaborative and intelligent.