The traditional sales landscape is changing. The different purchasing models used by businesses and also within the consumer environment require a shift in sales approach. Many more services are moving to consumption models. Historically a sale for a particular product or service might have been made only once every few years before an upgrade. Now though with the rise in the consumption economy and with increased buyer power, flexibility on the behalf of the buyer is enhanced. We consider these changes and how selling may need to morph to reflect changing industries.