When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.

Hey - James here. Does anyone read these? Would you like to hear a joke...?

Why did Tylenol cross the road? To get to brand safety, of course. You maniac.

Sorry, I'll go now. Hope you enjoy the episode.