Out first in a series of episodes about the Gen Alpha consumer. We talk about the value of marketing to Gen Alpha and the ways in which this generation is redrawing the map for brands and retailers. This episode focuses on Gen Alpha males and their obsession with fragrance.

Today's conversation is one we've been looking forward to — and honestly, one I think a lot of us need right now.

We're sitting down with Ana Flores — entrepreneur, community builder, and someone who has built something real from the ground up. But today we're not just talking about the hustle. We're talking about what happens after the hustle. About the cost of always being "on," of wearing the girl boss label like a badge of honor until it starts to feel more like a trap.

Because here's the thing — so many of us were sold a version of success that looked like doing more, being more, proving more. And Ana has lived that story. But she's also had the courage to pause, to question it, and to redefine what winning actually looks like.

So whether you're deep in the grind right now, or you're quietly wondering if there's another way — this one's for you.