In this episode, we had the pleasure of discussing several topics with the CEO of mParticle and VP of Performance Marketing at SoFi. mParticle is a Customer Data Platform and SoFi (NASDAQ: SOFI) is an online personal finance company. 

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Here are the key takeaways from our conversation: 

1. How Apple’s recent changes in its privacy policy has pulled the rug out from all marketers. 
2. Brands today need to have a first-party data strategy with a direct relationship to their customer. 
3. Your attribution models and the intention with which you build them should be tied directly to budget and resource allocation decisions. 

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In this episode you will learn: 

• What are the fastest growing B2C companies changing in their marketing and sales strategy?
• How do marketers think about the trade-offs on spending on ‘walled garden’ channels such as Facebook versus other channels?
• How does the evolution of the Customer Data Platform (CDP) landscape impact the role of marketers?

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