East Trade Winds

Outbound HQ's Social Media Automation Feature Is Insane


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GROWTH PILLAR: AI & Automation


WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A practical look at one tool that handles lead drip campaigns, social posts across six platforms, and a unified inbox — with a human still in the loop.

 

Most business owners don't have a lead problem. They have a follow-up problem.

In this East Trade Winds session, Rahel Gunaratne walks the room through Outbound HQ; an AI co-pilot built for owners who tried to grow a brand, ran out of time, and stopped.

Rahel shows the live setup. Add a team. Connect your domain and email. Drop in your leads. Build a drip campaign that sends five emails over thirty days. When a prospect books a call, they come off the list automatically.

Then he flips to social media. Outbound HQ posts to TikTok, Instagram, LinkedIn, Facebook, Reddit, and Twitter. It looks at your past content and writes new posts that sound like you. Nothing goes out without a human approval.

Rahel grew a TikTok account to eight thousand followers using this exact workflow.

Key topics covered:

  • Why follow-up beats lead generation
  • Setting up a team and lead group
  • Drip campaigns with AI-written email
  • Booking triggers that remove people from the list
  • Social media campaigns across six platforms
  • A unified inbox for every reply
  • AI agents that connect to Claude Code and Claude Cowork
  • Connect with Rahel:

    • Outbound HQ: outboundhq.ca
    • LinkedIn: Rahel Gunaratne
    • YouTube: @WebIndexer
    • TikTok: @webindexer.app
    • Instagram: @webindexer.app
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        • Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

          It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

          It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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          East Trade WindsBy Bernie Franzgrote