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You want to grow your business and scale to the sky, but you're left either believing or told one of two, outbound or inbound, is better than the other.
To be honest, the answer is not obvious as people may think. Would you use a hammer to build an entire house? Or are you going to use a variety of different tools? Business is no different. Each tool has its own benefit and in this case, each way to gain prospects has its own pros and cons as well.
By Jonathan MeyersYou want to grow your business and scale to the sky, but you're left either believing or told one of two, outbound or inbound, is better than the other.
To be honest, the answer is not obvious as people may think. Would you use a hammer to build an entire house? Or are you going to use a variety of different tools? Business is no different. Each tool has its own benefit and in this case, each way to gain prospects has its own pros and cons as well.