Outcomes Audio

The Missing Piece

Answering new donor questions to lift revenue

A great amount of effort at most nonprofits goes into making sure the right creative gets in front of the right donors at the right time, and that’s good! But there’s a frequently forgotten piece that can minimize the effectiveness of those efforts—it’s the new donor welcome.

By Aubrey Hoeppner and Amy Sewell

Brand for Impact

How a clear brand grows giving and advances your mission.

When done well, branding becomes a powerful ministry tool, cultivating trust, growing awareness, and fueling generosity. A clear, compelling brand acts like a magnet, drawing the right people to your mission and making it easy for them to say “yes” to generosity.

By Justin Eklund

Gospel-Centered Fundraising

Does fundraising need a rescue?

If the gospel truly changes everything, that truth applies not only to my heart but also to how I lead, work and serve as a development officer.  As the gospel changes each of us, we move toward God and his work, and ultimately, we join him in the renewal of all things.

By Doug Thorson

Growing Giving God’s Way

Is your “grow giving” goal; “give no more”?

Following God’s path is key to growing giving because then the outcome will be what Exodus 36:6-7 notes when the people were restrained from bringing anymore, “because what they already had was more than enough to do all the work.”

By Dr. Wesley K. Willmer

Video that Inspires

How to activate donors with video

We’re living in a media-first world. Messages that might have once reached supporters through direct-mail newsletters or press releases now compete with a constant stream of digital content. Video cuts through that noise.

By David Coonradt

Mastering Sustained Giving

It’s about acquisition, retention and serving.

Relying solely on single gifts can be risky, which is why sustained giving is essential for all charitable organizations, and regular monthly giving is the most popular form.

By Kim Richardson

Joining God’s Global Mission

TEAM’s Justin Burkholder on our call to be obedient stewards

Christian Leadership Alliance President and CEO Tami Heim recently interviewed Justin Burkholder, International Director, TEAM. For more than 130 years, TEAM has existed to send the called, plant seeds of the gospel, and invest resources effectively for the glory of God.

By Outcomes Magazine

Cultivating Social Media Relationships

Joni and Friends’ focus on the ministry of social media

We must make relational deposits with our audience before we earn the right to make an ask. At Joni and Friends, we don’t engage with our audiences simply as a revenue stream. We care for them and add value to their social scroll through our content ...

By Amy Hurtado and Hallie Gilmore

Why vision starts in the heart (and why giving follows.)

You can lead with strategy. You can lead with skill. And, you can track metrics and optimize campaigns. But if there’s no light, if there’s no lampstand in your heart, your mission eventually drifts. Or dies.

Grow your giving by reaching the heart of your champion.

How do we grow generous people whose giving flows from the heart of God and advances his kingdom? At Mission Increase (Mi), we believe growing giving isn’t primarily a tactical problem to solve but a spiritual opportunity to steward.