Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.

Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.

Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club.

Hosted on Acast. See acast.com/privacy for more information.