Welcome back to the Outdoor Adventure Series! In today’s episode, Howard sits down with Cathy Trebatoski, Marketing Communications Director for the Fox Cities Convention and Visitors Bureau in Wisconsin.
Representing 19 vibrant communities—including Appleton, Menasha, and Neenah—the Fox Cities boasts something for everyone: from world-class sports facilities and scenic trails, to unique festivals, thriving arts and culture, and a dynamic food scene. Cathy shares insider tips on outdoor adventures, family vacations, local gems like High Cliff State Park, and how the region’s commitment to conservation shapes visitor experiences year-round.
Whether you’re planning a getaway, a conference, or simply a day exploring, discover why Wisconsin’s Fox Cities truly “check all the boxes” for travelers seeking memorable moments—no matter the season.
DISCUSSION
1. Introduction and Welcome
- Brief background on the Outdoor Adventure Series and current episode facilitation by Travel Wisconsin and Destination Madison 00:49
- Introduction of Cathy Trebatoski, her role with the Fox Cities Convention and Visitors Bureau 01:18
2. Regional Identification and Conference Discussion
- Comparing hand-shaped state location maps for Michigan and Wisconsin 01:43
- Fox Cities’ proximity to Green Bay and use as a locator 02:10
- Cathy's participation in the upcoming Outdoor Writers Association of America (OWAA) conference 02:54
- Explanation of the Speed Connection event and excitement about meeting writers/content creators 02:56, 03:12
3. Overview of Fox Cities Convention and Visitor Bureau (CVB)
- Difference between CVB and Chamber of Commerce 04:27
- CVB’s focus areas: leisure, sports tournaments, meetings/conventions 04:36
- Fox Cities’ size, populations, and communities represented 04:44
4. Major Attractions and Facilities
- Description of the Community First Champion Center (sports complex): features, functions, and economic impact 05:15
- Types of sports/tournament travelers: club sports, local high school/club teams 06:06
- The facility's year-round usage including camps and practices 06:12
5. Tourism as an Economic Driver
- Importance of tourism to regional economy and stability during economic fluctuations 06:30
- Value of unique offerings not found everywhere 07:07
6. Leisure Travel and Visitor Impressions
- Front-facing visitor center and visitor reactions 07:21
- Examples of visitors staying longer after discovering the area's unexpected attractions 07:43
7. Visitor Geography and Accessibility
- Typical visitor origin: 5-6 hour drive radius from Milwaukee, Madison, Chicago, Upper Peninsula, Minneapolis, and Iowa 08:52
- Notable influx from warmer states (Texas, Florida, Arizona, etc.) seeking cooler summer conditions 09:18
- Advice on packing for layered weather; variable morning/evening temps 10:17
8. Activities for OWAA Conference Attendees and Other Visitors
- Overview of pre-fam tour in collaboration with Oshkosh: fishing, tiki boat ride, meals, kayaking, catamaran sailing, breakfast 12:04
- High Cliff State Park: hiking, observation, horseback riding, camping, part of Niagara Escarpment 13:08
- Three major nature centers and their unique events (e.g., "mosquitoes and mojitos," "ales on the trails") 14:25
- Nearly 60 parks across 19 Fox Cities communities; opportunities for walks, disc golf, wildlife viewing 14:56
9. Personal Favorite Outdoor Activities
- Cathy shares her love for biking and walking, especially on the Waiwash Trail 15:45
10. Four-Season Destination and Winter Activities
- Range of summer and winter outdoor activities: snowmobiling, snowshoeing, cross-country skiing, ice fishing 17:10
11. Conservation and Environmental Stewardship
- Local stewardship led by Fox Cities Greenways - https://www.foxcitiesgreenways.org/, and the 31 Trails initiative 19:00
- Thousand Islands Environmental Center and Eagle Days event 19:49
12. Website Tour and New Travel Trends
- Navigation of CVB website; key site sections (things to do, food and drink, events) 21:21
- Rising interest in festivals, notably Mile of Music Festival (200 artists, 700 sets, free, unique support for artists) 22:02
- Ease of music festival navigation via event app, venue variety 26:10
13. Food, Drink, and Local Favorites
- Breakfast recommendations: Weathervane (Menasha), Sap 27:53
- Coffee shop highlights: Acoca, Copper Rock Coffee, Lawless, The Globe, Chilates 28:38
- Range from “mom-and-pop” to James Beard finalist restaurants 28:55
- Friday fish fry culture: restaurant suggestions, menu staples 29:54
- Local NFL connections: visiting teams stay in Appleton, game day shuttles to Green Bay 30:47
14. Arts, Culture, and Shopping
- Performing Arts Center (early Broadway releases), symphony, Lawrence University music programs 31:52
- Museums: Trout Museum of Art, History Museum at the Castle (Harry Houdini), Hearthstone House (hydroelectric), Bergstrom-Mahler Museum of Glass (glass paperweights), Grignon Mansion (fur trade history) 32:44
- Free museum admissions (Trout and Bergstrom-Mahler) 33:51
- Extensive farmers markets (four communities, live music, food trucks) 34:44
- Shopping reputation: large mall attracts regional/northern shoppers 35:26
15. Requesting a Destination Guide and Visitor Assistance
- Invitation to request and receive a free destination guide 37:18
16. Trends in Traveler Preferences
- Growth in health, wellness, and “quiet adventure” travel 38:45
- Experiences like foraging, cooking classes, outdoor saunas at Givens Farm 39:11
- Emphasis on nature immersion, wellness, healthy eating options 39:58
17. Memorable Moments and Community Impact
- Cathy's aha moment: hosting Jessica Cox (pilot without arms), meeting with Limitless Wisconsin disability group 41:12
- Significance of inclusive, meaningful events for the community 42:55
18. Role of Volunteers and Brand Ambassadors
- Volunteers assist at conventions, major events, and airport welcome tables 45:22
- Highlight of interacting with international visitors, especially during AirVenture 46:50
19. Social Media and Additional Resources
- Overview of Fox Cities CVB’s social media presence: Facebook, Instagram, YouTube, TikTok, LinkedIn (Fox Cities WI) 47:19
20. Show Wrap-up
LEARN MORE
To learn more about the Fox Cities region, visit their website at www.foxcities.org or on these social sites:
Facebook: www.facebook.com/FoxCitiesWi
Instagram: www.instagram.com/FoxCitiesWi
OWAA 2026 Conference Hosts
Travel Wisconsin: https://www.travelwisconsin.com/
Destination Madison: https://www.visitmadison.com/
NEXT STEPS
Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.
KEYWORDS
Cathy Trebatoski, Fox Cities, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview
#CathyTrebatoski #FoxCities #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview
My Favorite Podcast Tools:
- Production by Descript
- Hosting Buzzsprout
- Show Notes by Castmagic
- Website powered by Podpage
- Be a Podcast Guest by PodMatch
- Banner Customization by Nano Banana & Canva