Outdoor Adventure Series

Welcome to Howard Fox's Outdoor Adventure Series Podcast. In this episode, the conversation focused on self-guided adventures in Las Vegas with special guest Jacob Landry, founder of Discover IT Yourself—The Ultimate Self Guided Adventures in Las Vegas.

The discussion explored Jacob’s journey from a Las Vegas native with a thirst for travel and adventure to launching a business that empowers individuals, families, and groups to discover curated outdoor experiences in Nevada and beyond.

 Listeners will hear about Jacob’s adventurous upbringing, the lessons learned from his travels around the world, and how a life-changing injury inspired him to shift from nightlife promotion to facilitating meaningful connections with nature. This episode highlights the evolving landscape of outdoor tourism, the importance of responsible stewardship, and the innovative ways Discover IT Yourself is making adventure more accessible—while maintaining the intimacy and secrecy of Nevada’s hidden gems. Whether you’re a local, a tourist, or simply seeking inspiration, this conversation promises insights into building a life and business around bold exploration.

DISCUSSION

1. Introduction and Guest Background and Personal Journey

• Jake's upbringing in Las Vegas, childhood experiences outdoors with his family
• Influence of parents: adventurous father and more resort-oriented mother
• Limited access to outdoor infrastructure in early Las Vegas
• Participation in Royal Rangers (similar to Boy Scouts)
• Transition from introvert to more extroverted roles on the Las Vegas Strip
• Impact of family dynamics and personal challenges

2. Early Career and Shift Toward Adventure

• Work as a street performer and involvement in the Las Vegas nightlife industry
• Self-reflection through literature and philosophy
• The deciding event: a serious climbing accident at Red Rock

3. The Turning Point: From Nightlife to Outdoor Adventures

• Details of the climbing accident and rescue
• Recovery period leading to opening home to travelers and acting as a local guide informally
• Realization of Las Vegas as a transient city and opportunity to serve as a local ambassador
• Increased passion for showing visitors the outdoors

4. Travel Experiences and Global Exploration

• Taking time to travel internationally (Vietnam, Thailand, Nepal, India)
• Pursuing unique adventures abroad (e.g., Everest, motorcycle journey in Vietnam)
• Gaining perspective and inspiration for a new venture upon returning

5. Founding and Evolution of the Business

• Launch of first hiking tour company, Adventurers Anonymous, in late 2019
• Initial offerings: guided hikes (including night hikes), experimentation with business model
• Challenges scaling a guide-dependent business
• Desire to empower people to have adventures independently

6. Birth and Structure of Discover IT Yourself (DIY)

• DIY’s focus on self-guided, curated outdoor adventure packages
• Transition from “doing for” to “enabling” customers
• Lessons from guiding people and scaling experiences without personal involvement in every trip

7. Business Model, Audience, and Experience Curation

• Use of online travel agencies (OTAs) to grow customer base
• Typical clients: travelers aged 40–65 seeking off-Strip, personalized experiences
• Emphasis on autonomy, convenience, and curated adventure kits (e.g., for stargazing, mountain picnics)
• Highlighting partnerships with hotels and amenities

8. Impact and Support for Local Communities

• Supporting rural Nevada towns by directing visitors and curating activities
• Balancing accessibility with preserving natural spaces (e.g., keeping some locations secret until booking)
• Efforts to prevent overtourism and environmental degradation (e.g., trash at popular sites)
• Promoting local businesses and unique regional attractions

9. Integration with the Travel Nevada Adventure Center-Boulder City

• The role and vision of the new Travel Nevada Adventure Center in Boulder City
• DIY’s involvement: offering 5–6 hour adventures and optional overnights
• Logistics: grab-and-go adventure models and quick setup for clients
• Plans for scalable, autonomous operation and possible shuttle systems

10. Website Overview and Customer Experience

• Tour and organization of the Discover IT Yourself website
• Approach to presenting information: simplicity, ambiguity to preserve secret locations
• Range of offerings: movie nights, seasonal events, standard and customized packages
• Highlighting intimacy, exclusivity, and “secret adventure” appeal

11. Serving Different Customer Groups and Scaling

• Accommodating couples, families, and corporate/convention groups
• Examples of group adventures: desert dinner parties, team building, art/cultural collaborations
• Engagement with local vendors, caterers, and cultural organizations

12. Operations, Team, and Growth Approach

• Initial solo management, followed by gradual team expansion
• Ensuring quality and authenticity as the business scales
• Balancing growth with personal involvement and maintaining high standards

13. Reflections and Personal Meaning

• Recognition of how far the business and personal journey have come
• Appreciation for creating meaningful, life-changing experiences for customers
• Balancing entrepreneurial ambition with humility and creativity

NEXT STEPS

To learn more about Discover IT Yourself, visit their website at https://discoverityourself.com or on these social sites:

Facebook: https://www.facebook.com/profile.php?id=100094683998864
Instagram: https://www.instagram.com/discoverityourself/
TikTok: https://www.tiktok.com/@discoverityourself

Visit the Travel Nevada Adventure Center-Boulder City website at https://adventure.travelnevada.com/boulder-city/

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Jake Landry, Discover IT Yourself, Las Vegas Adventure, Off Road Experience, Nevada Outdoors, Travel Nevade Adventure Center Boulder City, Howard Fox, Outdoor Adventure Series, Podcast Interview

#DiscoverItYourself #LasVegasAdventure #OffRoadExperience #NevadaOutdoors #TravelNevadaAdventureCenterBoulderCity #HowardFox #OutdoorAdventureSeries #PodcastInterview

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Welcome to another episode of Howard Fox's Outdoor Adventure Series podcast  In today’s episode, Howard sits down with Eric Knopsnyder, Director of Public Relations and Community Outreach at Laurel Highlands Tourism. 

Nestled in southwestern Pennsylvania, the Laurel Highlands is a regional gem that captivates visitors with its stunning landscapes, vibrant outdoor recreation, cultural richness, and historic significance. Eric shares insights into the area’s recent rebranding, the legacy and evolution of tourism in the region, and the many pillars that make Laurel Highlands a four-season destination—highlighting not only the abundance of accessible natural wonders, like Ohio Pyle’s waterfalls and scenic overlooks, but also the unique blend of family fun, history, and global attractions such as Fallingwater, a UNESCO World Heritage Site. 

Eric raises several points, including the region’s forward-thinking approach to tourism, its appeal to visitors from across the U.S. and abroad, and the personal connections forged by those who live and work to promote this special place. Whether you’re looking to hit the trails, sample local rye whiskey, or reflect at historic sites, the Laurel Highlands in Pennsylvania welcomes you to discover its many treasures.

DISCUSSION

Introduction to the Outdoor Adventure Series and Guest Introduction

• Introduction of Eric Knopsnyder and his role at Laurel Highlands Tourism 00:27
• Overview of Laurel Highlands’ appeal for outdoor adventure, arts, culture, and architecture 00:35

Personal Connection and Involvement in Outdoor Writers Association of America (OWAA)

• Personal anecdotes about meeting at OWAA conferences 01:03
• Eric’s involvement in a panel discussion at the conference 01:22
• How Eric became part of the panel and importance of networking at OWAA 01:33

Overview and Rebranding of Laurel Highlands

• Geographic clarification and emphasis on location in Pennsylvania 01:38
• The counties that make up Laurel Highlands: Fayette, Somerset, Westmoreland 03:48
• Regional proximity to Pittsburgh, Maryland, West Virginia 03:54
• Significance and motivation behind the recent rebranding from "Go Laurel Highlands" to "Laurel Highlands Tourism" 03:36

Historical Roots and Naming of the Laurel Highlands

• The origin of the name "Laurel Highlands" from mountain laurel plants 06:00
• Role of state parks in the naming and outdoor focus 05:50
• Background on the Laurel Highlands Visitors Bureau and its history since 1958 06:46

Tourism’s Economic and Cultural Impact

• Comparison to other regions where tourism replaced faltering industries 07:13
• Laurel Highlands’ roots in coal mining and the strategic move towards tourism 07:44
• The resilience and forward-thinking of the community in promoting tourism since the 1950s 08:16

Four-Season Destination Qualities

• Laurel Highlands as a year-round tourist destination 08:54
• Breakdown of outdoor activities by season:
  • Summer: hiking, cycling, whitewater rafting 09:09
  • Fall: renowned fall foliage and festivals 09:36
  • Winter: three ski resorts, winter sports, and unique positioning vs. other areas 10:03
  • Spring: trout fishing 11:24
• Key markets and accessibility within a day's drive for one-third of the US population 11:13

Visitor Demographics and Noteworthy Attractions

• Major sources of visitors: Pittsburgh, Philadelphia, Washington, D.C., New York, Ohio, and international (London) 12:05
• Fallingwater as a UNESCO World Heritage Site and a driver of global tourism 12:19

Pillars of Tourism in Laurel Highlands

• Architecture: Multiple Frank Lloyd Wright properties (Fallingwater, Kentuck Knob, Polymath Park) 13:58
• Family fun: Idlewild and Soak Zone amusement park 15:10
• Craft beverage scene: The Pour Tour, birthplace of Monongahela rye whiskey, Old Overholt 15:47
• Food and beverage culture, including coffee clubs and local dining scene 18:39
• History: French and Indian War starting point, Flight 93 National Memorial, and significant historical events 28:35

Virtual Tour of the Laurel Highlands Website

• Introduction to the website and navigation features 19:03
• Ohio Pyle’s status as a top small town for adventure 19:07
• Pittsburgh Steelers’ connection to the region and training camp 20:04
• Highlighting festivals, bonfires, craft beverages, and year-round events 20:30
• Outdoor adventure opportunities: whitewater, cycling, hiking 19:37
• Scenic views, overlooks, waterfalls (Cucumber Falls, Bachman Rock) 26:01
• Accessibility for all levels of outdoor interest, including easy access to major sights 26:06
• Trip length and visitor behavior—weekend vs. extended stay 27:09

Dark Sky and Nature Experiences

• Opportunities for stargazing and potential for dark sky designations 24:08
• The value of scenic drives and widespread natural beauty 25:57

Cultural and Historical Depth

• Abundance of galleries, museums, and arts/culture events 28:28
• Importance and emotional impact of Flight 93 National Memorial 29:22
• Coverage of historic sites spanning from George Washington to September 11th 28:35

Personal Insights and Reflections

• Reflection on growing up in the region and personal transformation 20:47
• Discussion of diversity of experiences, accessibility, and value 22:47
• Importance of regional pride, community, and the contribution of the Laurel Highlands Tourism team 33:49

Professional Experiences and Challenges

• Realization of the region’s strengths compared to other Mid-Atlantic destinations 34:18
• Experiences with journalists and content creators, and expanding awareness 35:49
• Aspirations to make Laurel Highlands a global destination 36:17

Philosophy and Advice for Exploration

• Encouragement to be proactive in discovering local adventure 37:25
• A call to experience the Laurel Highlands and its offerings 38:19

LEARN MORE

To learn more about Laurel Highlands Pennsylvania, visit their website at https://www.golaurelhighlands.com/ and on these social sites:

Facebook:  https://www.facebook.com/LaurelHighlandsPA/

Instagram: https://www.instagram.com/laurelhighlandspa/

YouTube: https://www.youtube.com/channel/UCQV91NOL3zAymQuXEtnd7mQ 

NEXT STEPS

Check out our recent episode about Rorest Bathing and Rewilding with Robert Hensley, whom Eric graciously introduced us to: https://www.outdooradventureseries.com/healing-through-nature-robert-hensley-on-forest-bathing-sound-therapy-and-rewilding/

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Eric Knopsnyder, Laurel Highlands Tourism, Laurel Highlands, Fallingwater Frank Lloyd Wright, OWAA, Outdoor Adventure Series, Podcast Interview

#EricKnopsnyder #LaurelHighlandsTourism #LaurelHighlands #Fallingwater #FrankLloydWright #OWAA2026 #OutdoorAdventureSeries #PodcastInterview

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Welcome back to Howard Fox's Outdoor Adventure Series podcast. Today, we’re joined by Suzanne Downing, an accomplished outdoor media professional and editor of Outdoors Unlimited, the quarterly publication of the Outdoor Writers Association of America. Suzanne recently authored her first outdoor-focused book, 100 Things to Do in Missoula Before You Die, a comprehensive guide to the vibrant activities and hidden gems in and around Missoula, Montana.

In this episode, Howard and Suzanne discuss her journey as a writer and explorer, the inspiration and process behind her new book, and what makes Missoula a must-visit destination for adventurers, foodies, culture seekers, and families alike. From scenic hikes and glider rides to local food haunts and the iconic farmers markets, you’ll hear firsthand why Missoula offers something truly special for everyone—and why you’ll want to make your own checklist for your next trip.

 Whether you’re a seasoned outdoor enthusiast or a curious traveler, this episode is packed with practical tips, local insights, and a behind-the-scenes look at bringing a community’s story to life.

DUSCUSSION

Introduction to the Guest and Podcast

• Introduction of Suzanne Downing as guest, including her credentials and roles 00:24
• Mention of Suzanne's new book, "100 Things to Do in Missoula Before You Die" 00:36

Book Writing and Publishing Process

• Howard asks about feelings of holding a published book 01:06
• Suzanne describes satisfaction and effort behind completing the book 01:12
• Book promotion activities: signings, talks, and events 01:21
• Relationship with Reedy Press and the origin of the book project 02:26
• Timeline and research process for writing the book 03:27
• Editorial process: creative control and publisher guidelines (e.g., no big box stores) 04:34

Content and Target Audience of the Book

• Types of experiences included in the book (outdoors, arts, food, recreation, shopping) 05:38
• Family-friendly activities and variety for all ages, including highlights like the carousel and river surfing 06:06
• Activities not personally experienced but researched (e.g., skydiving) 06:50

Unique Outdoor Activities in Missoula

• Availability (or lack) of hot air balloons; use of gliders for aerial views 07:23
• Suzanne's personal preferences for hiking over heights 07:35
• Accessibility and range of hikes in Missoula, from easy walks to challenging summits 08:23
• Personal favorite hikes and approach depending on companions (e.g., grandkids, in-laws) 09:33

Visitor Demographics and Duration of Visits

• Types of visitors: museum-goers, whitewater enthusiasts, fishers, nature lovers, families, wedding parties 10:56
• Challenges of experiencing everything in one week—necessity to return 11:50
• Missoula as a four-season destination with diverse outdoor opportunities 12:16

Downtown Missoula and Local Culture

• Recommendations for downtown art, culture, and history: hip strip, Roxy Theater, Rockin' Rudy's, Smokejumper Center 13:12
• Unique aspects of the Smokejumpers and their significance in local history 13:51
• Suggestions for local dining and food trucks 14:18

Food and Farmers Markets

• Presence and features of Missoula farmers markets, especially at Karras Park 14:42
• Montana-made specialties: wild huckleberries 15:15
• Local coffee culture and specific coffee roaster recommendations (Loose Caboose) 16:13

Family Activities and Personal Favorites

• Kid-friendly experiences: Biga Pizza, carousel rides, city parks 16:39
• Suzanne's secret favorite place: The Notorious P.I.G. BBQ 17:27

Accessibility and Regional Growth

• Logistics of traveling to Missoula (international airport, expanded terminals) 18:03
• Influx of new residents seeking quality of life post-COVID 18:25
• Presence of visiting friends and family, OWAA colleagues, and local attractions like the Bison Range 19:07

Iconic and Must-Do Attractions

• Top attractions recommended by Suzanne: Karras Park (Clark Fork River, farmers market) and hiking the 'M' 20:16
• Description of views and features accessible from these sites 20:53
• Facilities and accessibility for these experiences (benches, hiking poles) 21:40

Professional Experience with Outdoor Writers Association of America (OWAA)

• Suzanne's long-standing involvement with OWAA and role as editor of Outdoors Unlimited 22:45
• Value of community, mentorship, and professional relationships within OWAA 23:34
• Reflections on new and younger members joining the organization 24:09
• Personal connections formed through OWAA, including shared outdoor experiences 24:35

Personal Reflections and Impact of the Book

• Howard asks about Suzanne's "aha" moments post-publication 25:15
• Stories of readers following the book and sending positive feedback 25:44
• Thoughts on potentially writing another book in the future 26:45

Advice for Adventuring in Missoula

• Tips for tailoring adventures: research, seasonal planning, making checklists 27:45
• Encouragement to be present in the moment, enjoy nature, and embrace accessibility of experiences 28:33

Closing Remarks and Contact Information

• Howard recaps the episode and congratulates Suzanne 29:43
• Where to buy the book (Amazon) and connect with Suzanne Downing (Instagram: Montana Sue's) 29:28

LEARN MORE

To learn more about Suzanne and her work, visit her Instagram at https://www.instagram.com/montanasuzinsta/

Amazon:  https://www.amazon.com/100-Things-Missoula-Before-You/dp/1681066629

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Suzanne Downing, 100 Things to Do in Missoula Before You Die, Reedy Press, OWAA, Outdoor Adventure Series, Podcast Interview

#SuzanneDowning #100ThingstoDoinMissoulaBeforeYouDie #ReedyPress #OutdoorAdventureSeries #PodcastInterview

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Welcome to Howard Fox's Outdoor Adventure Series podcast! In today’s episode, Howard sits down with Cecil Cherry, an outdoor writer, avid hunter, fisherman, and photographer with deep roots in Eastern North Carolina. A retired special agent, Cecil shares how growing up on a farm fueled his passion for the outdoors and inspired his journey into writing about hunting, regional history, and wild game recipes. 

Cecil discusses the path from law enforcement to publishing stories in magazines like Feathers & Whiskey, the importance of community through the Outdoor Writers Association of America (OWAA), and the joy found not just in the hunt, but in savoring great meals and memories with family and friends. 

Whether you love the thrill of the outdoors or the satisfaction of sharing a meal around the campfire, this episode is sure to inspire your next adventure!

DISCSSION

Introduction to the Podcast and Guest

• Howard Fox introduces the Outdoor Adventure Series
• Introduction of Cecil Cherry as the guest
• Brief overview of Cecil Cherry's background and interests
• Mention of the Outdoor Writers Association of America (OWAA)

Recent Events and Health Update

• Cecil Cherry's attendance at the OWAA annual conference in Madison, Wisconsin
• Explanation of shoulder surgery and current recovery (01:43)
• Anticipation of participating in an upcoming duck hunt

Cecil Cherry's Personal and Professional Background

• Growing up on a farm in Eastern North Carolina (02:55)
• Education in Criminal Justice at East Carolina University
• Career in law enforcement with the North Carolina State Bureau of Investigation
• Transition to investigating health insurance fraud post-retirement

Evolution into Writing

• Early interest and practice in report writing for investigations
• Learning formal, procedural writing styles
• Desire to transition investigative writing experience to outdoor writing

Introduction to Outdoor Interests

• Early experiences with hunting and progression through various game and firearms (06:27)
• Interest in wild game recipes and outdoor photography

Writing and Photography Approach

• Preference for using personal photographs in articles (07:19)
• Encouragement from Howard Fox to submit photographs to competitions

First Outdoor Article and Publishing Experience

• Discovery and social media engagement with Feathers and Whiskey magazine (08:24)
• Development of relationship with the magazine editor, Michael Maynard
• Writing and publishing of first article about antelope hunting in Wyoming (09:24)
• Ongoing collaboration and co-writing with Michael Maynard on historical topics

Experience of Seeing Work Published

• Description of the emotional response to seeing the first published article (12:20)
• Continued sense of humility and surrealism

Discovering and Joining OWAA

• Connection with another writer, Edgar Castillo, via social media and mutual interests (13:08)
• Encouragement to join OWAA and explanation of its benefits (networking, education, inspiration)

Influence of OWAA on Writing Growth

• Impact of community, classes, and networking on writing evolution (15:54)
• Learning about pitching to editors, handling submissions, and building professional relationships
• The value of resilience and building connections in the industry

Development of a Writing Niche

• Attempt to follow in others’ footsteps in focusing on a topic (e.g., upland bird hunting) (19:26)
• Identifying untapped niche in wild game recipes and food-based outdoor writing
• Publishing recipes in outlets like Wild Nexus and collaborating with enthusiastic editors

Post-Hunt Experiences and Culinary Adventures

• Description of meals and wine pairings post-hunt, especially with wife Pamela (22:24)
• Creation of memories and storytelling around meals and shared beverages

Article Highlights and Food Stories

• Overview of article topics, such as group dove hunts and local diners (26:37)
• Detailed discussion of favorite recipes (e.g., antelope Wellington, bear roast, local game)
• The importance of Pamela’s support in editing and recipe development

Reflections and “Aha” Moments

• Key turning point: first contact and support from Michael Maynard (32:17)
• The role of networking and support in Cecil's progress

Advice for Aspiring Writers

• Recommendations for joining groups like OWAA, networking, and seeking mentorship (34:27)
• Emphasis on resilience, learning how the industry works, and openness to feedback
• The value of conferences and community

Closing Thoughts and Gratitude

• Appreciation for the opportunities and friendships made through outdoor writing
• Information for listeners on how to connect with Cecil and access further content

NEXT STEPS

To learn more about the Cecil and his work, visit his Linktree at https://linktr.ee/ccherry475.

RESOURCES

Feathers & Whiskey: https://feathersandwhiskey.com/

Outdoor Writers Association of America (OWAA): https://owaa.org/

KEYWORDS

Cecil Cherry, Outdoor Writing, Field to Table, Wild Game Food and Wine Pairings, Feathers and Whiskey magazine, OWAA, Howard Fox, Outdoor Adventure Series, Podcast Interview

#CecilCherry #OutdoorWriting #FieldtoTable #WildGameFoodandWinePairings #FeathersandWhiskeymagazine #OWAA #HowardFox #OutdoorAdventureSeries #PodcastInterview

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Healing Through Nature: Welcome to the Outdoor Adventure Series, the podcast that celebrates individuals, families, and organizations dedicated to exploring, stewarding, conserving, and enjoying the great outdoors. In this episode, we’re joined by Robert Hensley—a forest therapy guide, certified meditation leader, sound therapist, and founder of Nature Reconnect. Robert shares his inspiring journey from a high-pressure career in Hollywood to discovering the healing power of nature and mindfulness practices. We’ll explore how meditation, sound therapy, and rewilding can foster profound connections with the natural world, spark personal transformation, and promote well-being. 

Whether you’re a seasoned outdoor enthusiast, a curious beginner, or someone looking for ways to find grounding in a fast-paced world, this episode offers fresh insights and practical tools for reconnecting with both nature and yourself.

DISCUSSION

Introduction and Guest Overview

• Introduction of Robert Hensley: forest therapy guide, certified meditation leader, sound therapist, founder of Nature Reconnect
• Shout-out to Eric Knopfschneider for the introduction

Robert Hensley’s Background and Personal Journey

• Career as an award-winning creative and Emmy-nominated makeup artist in film and television
• Sudden health issue: inability to move hands, medical mystery, and resulting depression and uncertainty about career future
• Encouragement from a yogi friend to try meditation before considering surgery
• Early experiences with meditation: attending a class, gaining clarity through conversation with the instructor
• Discovery of elemental meditation, honoring nature through meditation, and sound therapy

Expansion into Meditation and Therapy Practices

• Teaching meditation and sound therapy classes in Los Angeles and beyond
• Challenges of connecting with nature in urban environments
• Spiritual rewilding and development of a personal practice integrating meditation, sound, and art therapy

Integrating Nature and Outdoor Experiences

• Personal journey deepening connection with nature through elemental meditation and hiking
• Adapting practices for clients in more natural, accessible settings (e.g., campgrounds, state parks, backyards)
• Importance and impact of outdoor meditation and sound therapy experiences for participants

Therapeutic Modalities Explained

• Diving into meditation for pain management and psychosomatic stress
• Sound therapy: crystal bowls, Tibetan bowls, gongs, percussion, frequency generators
• Discussion of clients’ experiences with sound therapy

Transforming Personal Growth into Professional Offerings

• Transition from personal healing to helping others through teaching and guiding
• Leading group and one-on-one experiences outdoors (e.g., stargazing, forest sessions)
• Addressing vulnerability and emotional openness in guided meditative and nature-based experiences
• Building trust and comfortable environments for clients

Distinguishing Between Modalities

• Forest therapy: using the forest as a tool for reconnection (including forest bathing)
• Rewilding: broader concept focused on reconnecting with one’s wild self and rhythms with nature
• Emphasis on stewardship, conservation, community, and personal alignment with the natural world

Services Offered by Nature Reconnect

• One-on-one and group guided meditation and sound therapy sessions
• Candle gazing (trataka) for beginners
• Workshops on personal rewilding, wild self, and creative placemaking
• Consulting for organizations on incorporating nature into business environments

Website Tour and Professional Transparency

• Overview of website features: biography, mission, service descriptions, newsletter signup, Patreon community
• Training credentials and ongoing professional education
• Upcoming workshops and client testimonials
• Additional projects, such as the Cut Paste Rebel art initiative with the National Road Heritage Corridor

Professional Reflections and Aha Moments

• Sharing a powerful moonlight meditation and stargazing event on family farm as a moment of clarity and purpose
• Insights on overcoming imposter syndrome by consistently practicing one’s craft

Advice and Encouragement for Listeners

• The essential, scientifically-based benefits of connecting with nature
• Nature as integral to daily life, not just something “out there”
• Suggestions for simple ways to connect: houseplants, balcony time, hugging or touching trees
• Description of “fractal gazing” exercise to reset perspective and improve well-being

NEXT STEPS

To learn more about the Robert and his work, visit his website at https://rhnaturereconnect.com/, and on these social sites:

Facebook: https://www.facebook.com/rhnaturereconnect

Instagram: https://www.instagram.com/rhnaturereconnect

RESOURCES

Outdoor Coaching by Jonathan Passmore and Ellie Lloyd-Jones

Coaching Outdoors by Lesley Roberts

International Mindfulness & Meditation Alliance: https://www.internationalmindfulness.org/

Alma Oasis: https://almaoasis.com/

KEYWORDS

Robert Hensley, Nature Connect, Rewilding, Forest Bathing, Forest Therapy, Sound Therapy, Outdoor Coaching, Howard Fox, Outdoor Adventure Series, Podcast Interview

#RobertHensley #NatureConnect #Rewilding #ForestBathing #ForestTherapy #SoundTherapy #OutdoorCoaching #HowardFox #OutdoorAdventureSeries #PodcastInterview

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Welcome to another episode of the Outdoor Adventure Series podcast! In this episode, Howard sits down with Katie Tranel, Director of Digital Strategy and Public Relations for the Janesville Area Convention and Visitors Bureau. 

Fresh off their involvement with the Outdoor Writers Association of America’s annual conference in Madison, Katie shares why Janesville, Wisconsin, is the ultimate four-season destination—whether you’re planning a family vacation, couples getaway, or seeking your next outdoor adventure. Discover the hidden gems of Janesville, from its expansive trail systems and beautiful botanical gardens to its thriving local food scene and vibrant art community. 

We’ll also explore how Janesville’s new Woodmen Sports and Convention Center is attracting exciting events and why this “small but mighty” city should be on your travel radar. Grab your coffee and get ready to explore everything Janesville has to offer!

DISCUSSION

1. Introduction and Episode Context

• Acknowledgment of Travel Wisconsin and Destination Madison for hosting the conference 00:12.
• Introduction of guest Katie Tranel and her role 00:49.

2. Experience at the OWAA Conference in Madison

• Katie shares her first impressions attending the OWAA conference 03:34.
• Highlights of networking and meeting creators, including podcasters 03:57.
• Value of local opportunities—living close to conference venue 04:25.

3. Geographic and Transportation Overview of Janesville

• Janesville’s central location in the Midwest 05:33.
• Accessibility to major cities (Milwaukee, Madison, Chicago) 05:38.
• Modes of transportation serving Janesville (bus lines, proximity to airports) 06:34.

4. Katie Role at the Janesville Area CVB

• Overview of a small but effective team 08:13.
• Duties in digital strategy and public relations: social media, newsletters, blogs, media relations 08:25.
• Content creator/influencer program 08:51.

5. Use of Multimedia and Community Outreach

• Regular video/podcast updates about local events 09:07.
• Collaborations with local production companies 09:21.
• Discussion about expanding into podcast platforms 10:24.

6. Event and Convention Attraction Strategy

• Impact of the new Woodmen Sports and Convention Center 11:09.
• Description of facilities (ice rink, convention center, multi-use arena) 11:33.
• Expansion into sporting events: martial arts, boxing, hockey, pickleball 12:16.
• Types of events: youth sports, local and regional competitions 13:54.

7. Outdoor Recreation and Visitor Experiences in Janesville

• Rotary Botanical Gardens as a key attraction 15:22.
• Extensive trail systems and paved paths 15:59.
• Connection to the Ice Age Trail and its unique features (e.g., Devil’s Staircase) 16:26.

89. Pre-Tour Experiences with OWAA Conference Attendees

• Biking and hiking on trails 17:23.
• Unique landscape and geological features of the area 17:35.
• Sunset boat tour on Lake Koshkonong 18:09.

90. Water Recreation and Partnered Destinations

• Overview of local rivers and lakes (Rock River, Yahara River, Clear Lake, Lake Koshkonong) 19:13.
• Activities such as kayaking, canoeing, fishing, and boating 19:13.

10 Janesville as a Four-Season Destination

• Birding in spring, pumpkin patches and harvests in fall 20:28.
• Cross-country skiing, snowshoeing, snowmobiling in winter 20:35.

11. Website Tour and Resources for Visitors

• Highlights of the Janesville visitor website 21:26.
• Visitor’s guide availability (digital and print) 23:41.
• Showcasing key assets: farmer’s market, public art, local food, and places to stay 21:58.
• Maps, murals, public art trail 25:32.
• Recreation categories: biking, birding, golf, parks, disc golf, itineraries 28:01.
• Local eateries, coffee shops, shops, and specific recommendations 30:13.
• Accessibility features and family-friendly attractions 35:08.

12. Community Highlights and Accessibility

• Rotary Botanical Gardens' holiday light show 25:01.
• Palmer Park’s accessible playground 35:08.

13. Reflection on the Role and Impact

• Katiel’s “aha” moments from community engagement and feedback 36:39.
• The value of promoting unexpected aspects of Janesville 38:01.
• Difficulty fitting all local attractions into even a two-day itinerary 39:12.

14. Key Contact Points and Closing Remarks

• Social media and website as primary information outlets 39:50.
• Encouragement to visit or contact the visitor office 40:03.

LEARN MORE

To learn more about the Janesville area, visit their website at https://www.janesvillecvb.com/ and on these social sites:

Facebook: https://www.facebook.com/JanesvilleCVB

Instagram: https://www.instagram.com/explorejanesvillewi/

YouTube: https://www.youtube.com/channel/UCBmFvyHXUiw6uy0BkfK0cdA

X: https://twitter.com/JanesvilleCVB1

OWAA 2026 Conference Hosts

Travel Wisconsin: https://www.travelwisconsin.com/

Destination Madison: https://www.visitmadison.com/

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Katie Tranel, Janesville Area CVB, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview

#KatieTranel #JanesvilleAreaCVB #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview

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Welcome to another episode of the Outdoor Adventure Series! Today, we're joined by Todd Gerson—mental health therapist and creator of the Ninefold app—for a deep dive into how nature, self-reflective practice, and technology can work together to enhance our well-being. 

Todd shares the inspiration behind Ninefold, explains how it empowers users to actively reflect and build healthier practices outdoors, and gives us a guided tour of the app’s features. 

Whether you’re a therapist, coach, outdoor enthusiast, or simply looking to deepen your connection with nature, this episode explores practical ways to use both the outdoors and digital tools to become agents of change in your own life and for those around you. Get ready to rethink your next walk—and how you process it—with insights from Todd and the story of the Ninefold app.

DISCUSSION

1. Introduction to the Podcast and Guest

• Overview of the Outdoor Adventure Series and its focus on exploring and enjoying nature [00:00:06]
• Introduction of Todd Gerson as a mental health therapist and creator of the Ninefold app [00:00:28]
• Purpose of the episode: exploring how nature and apps like Ninefold can promote physical and mental well-being [00:00:33]

2. Todd Gerson’s Background and Inspiration

• Todd’s background as a therapist, education, and experience in mental health settings [00:01:58]
• Work with trauma, anxiety, mood disorders, and life transitions [00:02:24]
• The origin story and inspiration for developing the Ninefold app [00:03:17]
  • Personal experiences in nature and with injury [00:03:22]
  • Observations about limitations in existing mental health resources [00:03:49]
  • The desire for more active, reflective, and personalized practices [00:04:09]
  • Developing the app and learning to code [00:05:03]

3. Using the Ninefold App in Nature

• Flexibility in app usage: indoors, outdoors, and while moving or sitting [00:06:27]
• Deliberate design to reduce device engagement and avoid gamification [00:07:02]
• Self-contained activities encouraging users to put the phone down and experience nature [00:07:21]
• Activities rated by intensity and reflection depth to suit user needs [00:07:25]

4. Integration with Outdoor Coaching and Therapy Practices

• Alignment with principles such as forest bathing and outdoor mindfulness [00:08:50]
• Suggestions for therapists and coaches on introducing the app to clients [00:09:12]
• Options for clients to independently explore or work collaboratively with a practitioner [00:09:46]
• Nonlinear and structured exploration within the app's framework [00:10:20]

5. Example Practice: Leaves on the Stream

• Use of nature-based metaphors (leaves floating as negative thoughts) for reflection [00:10:43]
• Applicability for coaching and therapeutic conversations in outdoor settings [00:11:26]
• Positive feedback from practitioners about the accessibility and clinical grounding of app practices [00:12:30]
• Design for users of all backgrounds, not requiring specialist knowledge [00:13:25]

6. Guidance on App Usage and Cadence

• Recommendations for pacing: starting wherever feels natural and building up over time [00:13:40]
• Features for setting reminders and revisiting practices [00:14:26]
• Tailoring frequency and type of activities to individual needs and goals [00:15:01]
• Encouraging meaningful practice and self-reflection rather than prescriptive use [00:16:16]

7. App Tour and Functional Overview

• Onboarding process and overview of the home screen [00:17:01]
• Mandala interface showing progress through different app paths [00:17:17]
• Description of the 8 initial paths and the unlockable 9th, deeper path [00:17:35]
• Selection of activity intensity: light, medium, or deep [00:18:00]
• Overview of specific paths:
  • Spirit (values, meaning, goal setting) [00:18:18]
  • Persona (roles and masks) [00:18:27]
  • Soma (mindfulness, grounding, emotion regulation) [00:18:36]
  • Shadow (shame, avoidance) [00:18:48]
  • Relational (relationships, boundaries, communication) [00:18:55]
  • Light (gratitude, strengths, connection) [00:19:05]
  • Inner Script (thought patterns, beliefs, incl. leaves on a stream) [00:19:13]
  • Self Within (inner identity) [00:19:21]
• Practice saving and reminders, chronological logging, and narrative timeline features [00:19:54]
• Archive and insights features for reviewing and reflecting on progress [00:20:31]
• Unlocking deeper content with progression [00:21:13]

8. Demonstration of Activities and Reflection Prompts

• Walkthrough of grounding and reflection practices such as 5-4-3-2-1 and box breathing [00:23:12]
• Requirement of user reflection after engaging in a practice [00:24:02]
• Emphasis on reflection as an agent of change and making it a habitual part of well-being routines [00:24:56]
• Built-in prompts and example reflections to support users [00:25:57]

9. Reflections on the App’s Purpose and Impact

• Todd’s personal and professional integration in the app’s design and philosophy [00:27:30]
• Valuing user autonomy, non-pressured growth, and a non-gamified approach [00:28:11]
• App as a culmination of Todd’s views on well-being and growth [00:28:42]

10. Advice for Outdoor Leaders, Teachers, and Families

• The value of using the app to cement and structure outdoor experiences [00:30:34]
• Encouragement to use the app for reflection and to enhance the impact of time spent in nature [00:30:44]
• Resource for encouraging new outdoor experiences in a meaningful way [00:31:05]

12. Closing Thoughts

• Summary of the episode’s discussion and the app’s role in outdoor well-being [00:32:48]
• Encouragement to get outside and use tools for reflection and change [00:34:19]

LEARN MORE

To learn more about Todd and Ninefold, visit the Nionefold website at https://ninefoldapp.com,  or on 

Instagram: https://www.instagram.com/ninefold.app

LinkedIn: https://www.linkedin.com/in/toddgerson/

RESOURCES:

Outdoor Coaching by Jonathan Passmore and Ellie Lloyd-Jones

Coaching Outdoors by Lesley Roberts

Association of Nature and Forest Therapy

Forest Bathing (Treeming)

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Todd Gerson, Ninefold App, Outdoor Coaching, Howard Fox, Outdoor Adventure Series, Podcast Interview

#ToddGerson #Ninefold #OutdoorCoaching #HowardFox #OutdoorAdventureSeries #PodcastInterview

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2. Hosting Buzzsprout
3. Show Notes by Castmagic
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6. Banner Customization by Nano Banana & Canva

Welcome back to the Outdoor Adventure Series podcast! In today’s episode, we're chatting with Anna Murphy-Pociask, Marketing Coordinator for Discover Oshkosh, to spotlight why Oshkosh, Wisconsin, should be on your list for family vacations, couples getaways, outdoor adventures, and even conferences and conventions. 

Recorded in partnership with Travel Wisconsin and Destination Madison, this conversation explores Oshkosh’s vibrant outdoor recreation—from kayaking and fishing on Lake Winnebago to hiking scenic trails and discovering Wisconsin’s largest mural along the Riverwalk. Anna also shares insider tips on the city’s food scene, local culture, year-round events like the famous AirVenture air show, and how this “small town with big city activities” welcomes visitors with genuine Midwest hospitality. Whether you’re an adventire seeker, nature lover, or foodie, tune in for an in-depth look at everything Oshkosh has to offer!

DISCUSSION

Introduction and Background

• Howard Fox introduces the Outdoor Adventure Series podcast and today's episode (00:05)
• Travel Wisconsin and Destination Madison’s involvement in hosting the Outdoor Writers Association of America annual conference (00:13)
• Introduction of Anna Murphy-Pociask as the episode’s guest and marketing coordinator for Discover Oshkosh (00:48)

Experience at the Outdoor Writers Association Conference

• Howard's reflections on meeting journalists and storytellers (01:39)
• Anna's impressions of attendees and the pre-convention activities in Oshkosh (02:13)

Pre-Conference Oshkosh Activities

• Description of fishing charter on Lake Winnebago (02:53)
• Experience of a Wisconsin fish fry and ending the day with a tiki cruise (03:14)
• Success and abundance of fish caught (03:54)

Anna's Personal Story and Professional Background

• Born and raised in Appleton; moved to Oshkosh for university (04:56)
• Education in public relations and advertising at UW-Oshkosh (05:11)
• Journey to working at Discover Oshkosh (05:11)

History and Community of Oshkosh

• Oshkosh B’gosh children's clothing brand origins and its local significance (06:52)
• General description of Oshkosh’s geography and environmental assets (07:46)
  • Proximity to lakes and rivers (Lake Winnebago, Lake Poygan, Lake Buttermore)
  • Abundance of waterfront properties and recreation
• Local culture and welcoming atmosphere

Outdoor Activities and Seasonal Experiences

• Kayak and river trail opportunities (10:13)
• Hiking/biking on the Oshkosh Riverwalk and area trails (10:41)
• Availability and rental of e-bikes (11:24)
• Public art and Wisconsin’s largest mural on the Riverwalk (11:38)
• Oshkosh as a four-season destination (12:44)

Culinary and Community Features

• Emphasis on Wisconsin fish fries, especially walleye (14:06)
• Year-round farmers market (14:31)

Visitor Demographics and Major Attractions

• Target audiences: family-friendly tourists and adventurous spirits (15:49)
• Aviation enthusiasts drawn by EAA AirVenture Oshkosh | Oshkosh Air Show (16:02)

Interactive Web Tour of Discover Oshkosh

• Overview of website sections: homepage, outdoor videos, events, and activities (17:47)
• Focus on sports and outdoor activities, hiking, and nature/parks (18:36)
• Highlighting specific trails (Weawash State Trail, Oshkosh Riverwalk, Terrell’s Island) (19:55)
• Menominee Park and free admission zoo (21:53)
• Visitor guide availability, both mailed and online (23:07)
• Use of QR codes and interactive maps (24:23)
• Blog coverage of area murals, including the largest mural (25:35)

Local Food, Coffee, and Shopping Recommendations

• Where to take visiting friends: local coffee shops, markets, and bagel/diner spots (27:15)
• Breakfast at Mike’s Place or Anchor and Port (28:05)
• Downtown Oshkosh shopping and Riverwalk stroll (28:54)
• Afternoon snack at Caramel Crisp Cafe for popcorn and cookies (29:16)
• Dinner at new restaurant Truffle Pig (Italian cuisine and pasta wheel) (30:27)
• After-dinner drinks or entertainment at Beckett’s, Oshkosh Arena, or The Grand (33:06)
• Oshkosh’s live music scene (33:40)

Community Spirit and Funky Traditions

• The “porch geese” as a branding and playful element (35:09)
• Local business Silver Star Brands and Gaggleville line (35:23)

Supporting Tourism and Volunteering

• Small Discover Oshkosh team; reliance on local partnerships for events and volunteering (36:48)
• Strong sense of community pride and engagement

The Case for Visiting Oshkosh

• Anna's closing pitch for Oshkosh: unique, everything-but-ordinary, big events in a small town (37:59)
• Key large-scale events, including the EAA AirVenture air show in July (38:40)

Wrap-Up and Resources

• Reminder to check out DiscoverOshkosh.com and social channels for more information (39:45)
• Recap of Oshkosh’s features: water, trails, culture, food, coffee, porch geese (41:25)
• Details for podcast listeners: links, YouTube channel, social media, and acknowledgments (41:54)

LEARN MORE

To learn more about the Oshkosh, visit their website at a https://www.visitoshkosh.com/ and on these social sites:

Facebook: https://www.facebook.com/OshkoshCVB

Instagram: https://www.instagram.com/discoveroshkosh

OWAA 2026 Conference Hosts

Travel Wisconsin: https://www.travelwisconsin.com/

Destination Madison: https://www.visitmadison.com/

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Anna Murphy-Pociask, Discover Oshkosh, Oshkosh, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview

#AnnaMurphyPociask #DiscoverOshkosh #Oshkosh #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview

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2. Hosting Buzzsprout
3. Show Notes by Castmagic
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6. Banner Customization by Nano Banana & Canva

Welcome to another episode of the Outdoor Adventure Series! Today, Howard Fox takes us to the heart of Barstow, California, where he sits down in the cool comfort of the family-run Crave Kaffee Haus with Eugene Butticci, Executive Director of the Barstow Chamber of Commerce, and his daughter Yvonne Butticci, Owner of Crave Kaffee..

In this episode, we dive into the welcoming vibe of Barstow’s local businesses, explore how the Main Street murals and Route 66 festivities bring history and community pride to life, and uncover the impact of major projects shaping the region’s future. Along the way, Eugene Butticci shares insights on economic development, hidden gems for visitors, and what makes Barstow a destination worth more than just a roadside stop. Plus, Yvonne Butticci reveals how their coffee shop has become a true home away from home for locals and travelers alike.

DISCUSSION

1. Introduction of Guests and Their Connection

• Eugene Butticci introduced as Executive Director of Barstow Chamber (00:37)
• Discussion of affiliation with Crave Kaffee Haus( 01:12)
  • Eugene shares it’s his daughter’s business and a family-run operation
  • Yvonne Butticci introduced as daughter, provides details on family involvement
• Description of the coffee house atmosphere and hospitality (01:57)

2. Crave Kaffee Haus: Branding and Social Media

• Yvonne explains their presence on Facebook and Instagram, spelling out the unique brand (02:32)

3. Eugene Butticci's Journey with the Chamber of Commerce

• Origin with the Chamber, starting as ambassador in 2014 (03:23)
• Background: Not originally from Barstow, from Buffalo, NY (03:45)
• Explanation of becoming a Chamber ambassador after job loss (04:49)
  • Importance of maintaining visibility in the community

4. The Role and Impact of the Chamber in Barstow

• Purpose of the Chamber: Supporting business community membership (05:19)
• Major local initiatives:
  • Main Street USA Festival (05:46)
    • Background and expected impact from Route 66 centennial (07:21)
    • Anticipated growth in attendance and community outreach (07:37)
  • Barstow International Gateway (BIG) Project (06:00)
    • Project overview: Inland port, 20,000 jobs, large economic boost (06:14)
    • Anticipated demands for local services (hotels, groceries, restaurants) (06:46)
    • Expansion in logistics and warehousing (07:07)

5. Details on Main Street USA Festival

• Date/timeline for event: October 9 and 10 (09:16)
• Activities and highlights:
  • Car show expansion, inclusion of modern and off-highway vehicles (08:39)
  • Children’s area with train rides, jump houses, water slides, sponsored by BNSF (08:56)
  • National Miss Route 66 contest moved to October 9, allowing for more mingling (09:24)
  • Theater production of "Grapes of Wrath" and reference to “Mother Road” (10:04)
  • Events held at historic Harvey House (10:27)

6. The Role of Murals in Barstow’s Tourism and Community Identity

• Evolution into historical, cultural draw and tourist attraction (11:40)
• Murals as economic anchor: Encouraging travelers to stop, visit, and spend in Barstow (12:26)
• Parallels with mural programs in other towns (13:21)
• Pride in Main Street Murals’ achievements (12:58)

7. Downtown Barstow Revitalization Projects

• Upcoming renovations in pocket park and Main Street visual improvements (14:28)
• Timeline: noticeable transformation within four months (14:18)
• Notes on multi-phase approach as funding becomes available (14:52)

8. Changing Perceptions of Barstow

• Yvonne describes Barstow as more than a stopover “gas up and go” town (15:14)
• Promotion of local hidden gems (murals, local culture, hospitality) (15:23)
• Impact of detours (e.g., traffic on I-15) encouraging travelers to check out Barstow (15:36)

9. Community Engagement and Ambassadorship

• Importance of local “brand ambassadors” (16:27)
• Value of volunteers and residents in enhancing visitor experience (16:39)

10. Eugene's Personal Reflections and "Aha" Moments

• Personal awe at connections and opportunities through Chamber leadership (17:16)
• Example of event access: NASA/Goldstone Deep Space Network facility (17:54)
• Experience transitioning to Barstow from Orange County (18:34)
  • Comparisons of SoCal travel times and Barstow's central location (19:19)
  • Appreciation for Barstow’s scenery and proximity to nature and federal lands (19:32)

11. Local Recreation and Exploration

• Discovery of Rainbow Basin and other local excursions (20:24)
• Emphasis on Barstow as a base for outdoor adventures (19:52)

LEARN MORE

Thank you to Main Street Murals for facilitating the today's tour and the interviews - https://mainstreetmurals.com/

To learn more Barstow, its calendar of events, and how to do business locally, visit the Barstow Chamber's website at https://barstowchamber.com/

Check out Crave Kaffe Haus' website at https://cravecoffeerte66.com/, or on these social sites:

Facebook: https://www.facebook.com/p/Crave-Kaffee-61564514467253/
Instagram: https://www.instagram.com/cravekaffee

Learn more about Bartow, and its rich history by visiting:

The Historic Harvey House:
https://www.barstowca.org/residents/harvey-house-information.

Route 66 Museum:
https://www.motherroadmuseum.com/

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

Keywords

Eugene Butticci, Barstow Chamber of Commerce, Yvonne Butticci, Crave Kaffee Haus, Jane Laraman-Brockhurs, Mainstreet Murals, Barstow, Barstow History, Route 66, Outdoor Adventure Series, Podcast Interview

#EugeneButticci #BarstowChamberofCommerce #YvonneButticci #CraveKaffeeHaus #JaneLaramanBrockhurst #MainStreetMurals #Barstow #BarstowHistory #Route66 #OutdoorAdventureSeries #PodcastInterview

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Welcome back to the Outdoor Adventure Series! In today’s episode, host Howard sits down with Tim White, Executive Director of Visit Wausau, to explore why the Greater Wausau Area is Wisconsin’s premier basecamp for outdoor adventure, vibrant culture, and unique events. 

From ancient geological wonders and world-class recreational trails to thriving culinary and arts scenes, Tim shares what makes Wausau the ideal base camp for visitors seeking four seasons of outdoor fun—plus the creature comforts of an urban hub. Whether you’re planning a family vacation, an outdoor getaway, or looking for the next must-see race or festival, this episode will show you why Wausau should be at the top of your travel list. Buckle up for a journey through hidden gems, data-driven tourism, and the passionate community making it all possible.

DISCUSSION

1. Introduction and Context

• Acknowledgment of Travel Wisconsin & Destination Madison hosting the 2026 OWAA conference 00:13
• Objective: Showcasing Wisconsin and the Greater Wausau Area as ideal destinations 00:26
• Introduction of Tim White, Executive Director of Visit Wausau 00:45

2. Tim's Personal and Professional Journey

• Accidental entry into destination marketing 02:12
• History in the music industry, including band management and curating "One Shining Moment" 02:28
• Transition to general marketing and branding 03:15
• Returning to Wisconsin during the pandemic and discovering destination marketing 04:28
• Transferring marketing skills to destination promotion and learning from peers 04:41

3. Impact of Music and Marketing Background

• Parallels between connecting artists to fans and visitors to destinations 07:19
• Philosophy degree informing approach to promoting Wausau 08:08
• Importance of authenticity and resonance in promotional efforts 08:22
• Emphasis on the unique terrain and outdoor assets of Wausau 08:31

4. Key Features and Attractions in Wausau

• Rib Mountain’s geological significance 08:55
• Oldest geologic rock and distinctive outdoor terrain 09:03
• Connections between positive visits and thoughts about living or investing in the area 09:36
• Urban amenities including dining and arts/culture 10:07
• Branding Wausau as Wisconsin’s base camp for outdoor recreation 11:16

5. Marketing Strategy and Audience Engagement

• Layered approach: targeting core fans, expanding to casual visitors 12:04
• Use of data (especially GPS data) to inform marketing and visitor insights 12:46
• Hosting and attracting data-focused workshops for outdoor recreation organizations 13:06

6. Visitor Demographics and Draw Areas

• Major draw regions: Fox Cities, Green Bay, Appleton, Oshkosh, Milwaukee, Madison, Chicagoland, Twin Cities, Upper Peninsula (UP) 14:10
• Key activities attracting visitors: mountain/gravel biking, hiking, waterway paddling, skiing 14:36
• Hosting significant races and outdoor events (e.g., Wausau 24, Iron Bull, Red Granite Grinder) 16:49
• Data showing out-of-state trail usage and people buying land for recreation 17:38
• Sustainable tourism focus (infrastructure versus construction) 17:55

7. Hosting National and International Events

• Recent hosting of the World Horseshoe Pitching Tournament 18:44
• Event visitors from countries including Japan, Canada, South Africa 19:14
• High local impact: restaurants running out of food, repeat event bookings 19:30
• Ginseng export leadership and its connection to international visits 20:13

8. Unique Geographic and Cultural Features

• 45x90 Marker: Geographical center of Northwest Hemisphere 20:35
• Distribution of commemorative coins for visiting the marker 21:01
• Belief in magic of growing ginseng at this latitude 21:13
• Niche tourism aspects: geocaching, "set jetting" (visiting film locations) 29:19, 29:44
• Presence of a substantial Hmong population and cultural festivals 31:41

9. Tour of the Visit Wausau Website and Digital Strategy

• In-house creative content: Emmy and Telly Award-winning visuals 22:34
• Use of authentic local residents in visual storytelling 22:42
• Showcase of outdoor and urban experiences (waterways, whitewater park, art museums) 23:00
• Four-season destination positioning 24:07
• Dynamic website features: events calendar, blogs, insider guides, itineraries 24:26
• Accessibility and translations: ADA compliance, 160+ languages 31:29

10. Community and Stakeholder Partnerships

• Collaborative relationship with local event organizers, volunteers, and municipal partners 34:07
• Small core staff with additional creatives and contractors 34:01
• Support for stakeholders through marketing resources and technology 35:05
• Use of CRM tools for partner engagement 35:14

11. Reflections, Advice, and Final Thoughts

• Tim White’s reflections on enjoying and appreciating Wausau’s progress through visitor feedback 36:01
• Personal philosophy: "Let the world feel the full weight of who you are and let them deal with it" 37:48
• Message of authenticity and self-confidence for both visitors and residents 38:02

LEARN MORE

To learn more about the Wausau and the surrounding communities, visit their website at https://www.visitwausau.com/ and on these social sites:

Facebook: https://www.facebook.com/VisitWausau

Instagram: https://www.instagram.com/visitwausau/

X: https://twitter.com/visit_wausau

YouTube: https://www.youtube.com/channel/UCOKkAJPLsAvBp_g1Q0tmZ7g

OWAA 2026 Conference Hosts

Travel Wisconsin: https://www.travelwisconsin.com/

Destination Madison: https://www.visitmadison.com/

NEXT STEPS

Visit us at https://outdooradventureseries.com to like, comment, and share our episodes.

KEYWORDS

Tim White, Visit Wausau, Wausau, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview

#VisitWausau #WiscoBasecamp #Wausau  #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterview

My Favorite Podcast Tools:  

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2. Hosting Buzzsprout
3. Show Notes by Castmagic
4. Website powered by Podpage
5. Be a Podcast Guest by PodMatch
6. Banner Customization by Nano Banana & Canva