Today's episode features Kelly Jones, Vice President of RV Operations for The Jenkins Organization where she oversees their acquisition and development of RV resorts through the United States. Previously Vice President of Operations for Leisure Systems, Inc., the franchisor of the 85 Yogi Bear’s Jellystone Parks, her primary function was to work with franchisees to improve operations and facilitate revenue growth. Kelly also recently received the 2020 Herb Strauss Educational Impact Award from the National Association of RV Parks & Campgrounds (ARVC).

She'll share Jenkin’s plans and expansion happening around the country and her take on the current state of the camping industry. Let us know what you think!

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Let's talk about Reservation systems and using your data to better understand your customers and market to them. Learn this technique and you’ll fill your campsites faster and generate more reservations quickly. Let us know what you think!

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Today's episode features a clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your audience. Let us know what you think!

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Today's episode features Kerisa Tiongson owner of Outside Voice Digital Marketing which works with Outdoor, Adventure, and Travel businesses, owner of Vay-K Mode Travel planning. She is also a full-time RVer and travel writer. Kerisa, thank you so much for being with us. She'll share her perspective on the camping industry and her experience traveling the country over the last year. Let us know what you think! **** 

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Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr 

Want to share valuable content and become a guest on the show? Send an email to [email protected]

Today's episode features Lori Severson from the Campground Owners Expo (COE), owner of Severson & Associates, a training, consulting, and marketing company, owner of Champion Riverside Resorts, Executive Director for the Wisconsin Association of Campground Owners, and a volunteer for the Gilbert Brown Foundation

She'll share her thoughts on the show this year and we will get an opportunity to preview next year’s COE show. Let us know what you think!

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Want to share valuable content and become a guest on the show? Send an email to [email protected]

Today's episode features Sterling Dodd from Wolf Hill Investments which acquires, manages, and sells destination-style RV parks and campgrounds. Sterling is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.

He'll share his insights on how to invest in RV parks and campgrounds as alternative investments and the excitement coming to the Outdoor Hospitality industry. Let me know what you think!

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Today's episode is the audio from a presentation on marketing your business in the off-season. Are you struggling? It’s probably because your Campground or RV Park isn’t optimized for growth and new reservations. Many owners and operators struggle because they don’t have a defined plan or strategy. Having the right plan can save you time and money and it allows you to make your marketing more effective. Join us and learn the skills to market better and bring you success.

Enjoy and let us know what you think!

Get the slide deck presentation here: https://www.slideshare.net/AlexBurkett1/offseason-marketing-for-campgrounds-rv-parks

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See the full YouTube video here: https://www.youtube.com/channel/UC8jZQgpWTXDI0Eld7WTMPtw

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Today's episode features Jon Burek, Executive Vice President for Leisure Systems, Inc. the franchisor of Jellystone Parks. Leisure Systems, Inc. launched in 1969, and the Jellystone Park™ system is the second largest chain of campgrounds, boasting over 75 locations across the US and Canada. It was also ranked #1 in the Franchise Camping Category three of the last four years.

He'll share his insights on how the pandemic has changed campground operations, what he's learned during this process, and how Jellystone Park continues to be a leader in the camping community with exciting new updates and changes. Let us know what you think!


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Want to become a guest on the show? Let us know! Send an email to [email protected]

The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. 

Each week you can expect to hear about relatable experiences, helpful advice, and practical marketing advice to help your business grow. You'll also hear from campground owners and suppliers working in the industry and how their experiences have impacted them and their businesses. We hope this podcast will challenge you and help you grow. We're so excited you're here!

Visit our website and subscribe here: podcast.outdooralliances.com