Outdoor Hospitality Weekly

Outdoor Hospitality Weekly

By Matt WhitermoreBusinessInvesting
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Outdoor Hospitality Weekly episodes

  • Mastering the Art of Instagram Giveaways for Campgrounds - Part 2

    In this episode of Outdoor Hospitality Weekly, we continue our deep dive into Instagram giveaway strategies with Part 2 of our series. Following the successful launch for Covered Bridge Campsite, we’re moving beyond planning to focus on execution—how to run your giveaway effectively and maximize engagement throughout the campaign.

    We’ll cover tips for creating eye-catching posts and stories, managing participant entries, and keeping the momentum alive with strategic updates. Plus, we’ll share insights from the early results of our Covered Bridge giveaway and lessons learned so far.

    Tune in to learn how to turn your campground’s social media into a powerful tool for growth and connection.

    Check out the giveaway on Instagram:

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    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    20 min
  • Launching a Campground Instagram Giveaway Series - Part 1

    In this episode of Outdoor Hospitality Weekly, we dive into the art of building engagement and growing your online presence with a focused look at Instagram giveaway campaigns.

    This is Part 1 of our series, where we share the behind-the-scenes process of launching an Instagram giveaway for Covered Bridge Campsite in the Catskills. We’ll discuss best practices for crafting an irresistible prize, setting clear rules, and our marketing strategies. Whether you’re a seasoned campground operator or just getting started with social media, this episode offers actionable strategies to drive results.

    Join us as we explore how Instagram giveaways can transform your campground's digital footprint and connect you with your ideal audience.

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    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    36 min
  • Tiny Cabins, Big Deal: The Marriott Acquisition of Postcard Cabins (Getaway)

    In this episode of Outdoor Hospitality Weekly, we examine one of the most significant developments in the outdoor hospitality industry: Marriott International's strategic acquisition of Postcard Cabins, formerly known as Getaway House. This landmark deal signals a major shift in how traditional hospitality giants are approaching the outdoor accommodation space.

    Join us as we explore the factors driving this significant industry move, including changing travel preferences, the rise of nature-based experiences, and the increasing convergence of traditional hospitality with outdoor accommodation models. We'll also discuss what this acquisition could mean for existing Postcard Cabins properties and their loyal customer base.

    We’re also thrilled to feature an insightful interview with Sam Morton, hospitality developer and CEO of SomaBuild. Sam shares his perspective on the future of outdoor accommodations and what major deals like this mean for operators and developers in the industry.

    This episode is essential listening for anyone interested in the evolution of outdoor hospitality and the future of experiential travel.

    To subscribe and see all of our content for free, join our Substack: ⁠⁠⁠⁠⁠⁠https://ohweekly.substack.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    54 min
  • Our Talk with Joel Holland, CEO of Harvest Hosts on Building the Ultimate RV Camping Network

    In this episode of Outdoor Hospitality Weekly, we sit down with Joel Holland, the visionary CEO behind Harvest Hosts, a unique camping network connecting travelers with unforgettable experiences. Joel has taken the concept of RVing to the next level, offering access to over 5,000 scenic and off-the-beaten-path locations, from wineries and farms to museums and breweries.

    Under his leadership, Harvest Hosts has redefined outdoor hospitality, merging travel with local discovery. We explore how Joel's innovative approach to RVing has not only created unparalleled experiences for campers but also supported small businesses across North America.

    Join us as we discuss the origins of Harvest Hosts, its exponential growth, and Joel’s passion for fostering meaningful connections between travelers and hosts. We also discuss today’s news surrounding Marriott International’s acquisition of Postcard Cabins (formerly Getaway House).

    This episode is a must-listen for anyone looking to rethink traditional camping and embrace a new way of exploring.

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    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    31 min
  • Entering the Campground Business & The Story of Buying My First Campground

    In this episode of Outdoor Hospitality Weekly, we dive into Matt Whitermore's acquisition of Covered Bridge Campsite in the southwestern Catskills. Located in a truly rustic setting, this campground represents more than just a property purchase—it's a testament to seeing potential where others see challenges.

    Generating $160k in revenue and acquired for $850k, the campground was what most investors would dismiss as "too small" with "too much brain damage." Yet Matt saw opportunity where others saw obstacles, transforming a "total dump" into a promising business venture.

    With minimal amenities and a focus on genuine hospitality, Covered Bridge Campsite embodies the spirit of no-frills camping. Whitermore's journey proves that success isn't about perfect conditions but vision, hard work, and believing in a property's potential.

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    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    1 hr 8 min
  • Why Ignoring Off-Season Marketing Could Hurt Your Campground's Future

    In this episode of Outdoor Hospitality Weekly, we tackle a common misconception among campground owners: the idea that you can ease up on marketing during the off-season and still expect customers to return without effort.


    We'll discuss why relying on past success or thinking customers will come back automatically is a risky approach, even when you're fully booked in peak seasons. Discover why off-season marketing is crucial for maintaining brand visibility, building customer loyalty, and ensuring long-term revenue growth.


    Don't let the off-season fool you—strategic marketing is key to staying competitive year-round.


    To subscribe and see all of our content for free, join our Substack: ⁠⁠⁠https://ohweekly.substack.com/⁠



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    15 min
  • How Tech is Shaping the Future of Outdoor Hospitality

    In this episode of Outdoor Hospitality Weekly, we explore the intersection of technology and outdoor hospitality. We dive into the essential hardware and online systems that are transforming campgrounds, from automated check-ins to smart amenities.


    We also discuss how these innovations are reshaping the outdoor space while offering a more seamless guest experience. But with the rapid growth of tech, how do you ensure it enhances hospitality without overshadowing the natural charm of the outdoors?


    Join us as we unpack these shifts and explore the future of tech in outdoor hospitality.


    To subscribe and see all of our content for free, join our Substack: ⁠⁠⁠https://ohweekly.substack.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    21 min
  • Behind the Numbers: Understanding Campground Economics - Part 2

    In this episode of Outdoor Hospitality Weekly, we explore the intersection of technology and outdoor hospitality. We dive into the essential hardware and online systems that are transforming campgrounds, from automated check-ins to smart amenities. We also discuss how these innovations are reshaping the outdoor space while offering a more seamless guest experience. But with the rapid growth of tech, how do you ensure it enhances hospitality without overshadowing the natural charm of the outdoors? Join us as we unpack these shifts and explore the future of tech in outdoor hospitality.


    To subscribe and see all of our content for free, join our Substack: ⁠⁠https://ohweekly.substack.com/⁠



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    55 min
  • Behind the Numbers: Understanding Campground Economics - Part 1

    In this episode of Outdoor Hospitality Weekly, we dive into the complex economics of campgrounds and explore the opportunities that exist in different regions across the U.S. With over 15,000 public parks and a diverse mix of tent and RV camping, is there room for growth? We examine the distribution of public versus private campsites and discuss why regions like the South and West are booming, while the Northeast remains underdeveloped.


    We also tackle the challenge of declining camper nights and retail registrations and explore how shifts in camping trends—from tent camping to RVs and cabins—are impacting the industry. Join us as we break down the numbers and trends shaping the future of campgrounds in this first part of a two-part series on the economics of outdoor hospitality.



    To subscribe and see all of our content for free, join our Substack: https://ohweekly.substack.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ohweekly.substack.com
    43 min

About Outdoor Hospitality Weekly

From the publisher's feed

Outdoor Hospitality Weekly is the go-to podcast for insights and trends in outdoor hospitality. Hosts Matt Whitermore and Alex Burkett explore everything from campground operations and marketing to…