Tony O’Neill welcomes Alex Adema to discuss his incredible journey navigating the outdoor industry from the Snowsports side as the CEO of DPS Skis. From the challenges of financial sustainability to the resilience shown during the difficulty of a notoriously seasonal snowsports business.  

Alex's story is one of adaptability and determination. They discuss the impact of: seasonal manufacturing, the Kickstarter campaign to launch the disruptive Phantom Glide ski treatment, DPS Skis’s brilliant culture, doing business in Utah, and their innovative solution of producing medical face shields by partnering with other outdoor industry brands during the lockdowns. 

Join us as we delve into Alex's experiences, lessons learned, and the importance of transparency, community engagement, and embracing change in pursuing success. 

Tune in on Spotify, YouTube, Amazon, Google and Apple to gain invaluable insights from this outdoor industry executive.