"100% of all business owners are going to exit their business sometime in some way." — Marty Fahncke

Join Niiamah (@niiamahashong) and Marty Fahncke. Marty has generated over a billion dollars in sales and spent a decade buying and selling businesses. He wrote the bestseller. He built the framework. The message still is not reaching the people who need it.

This session goes at the gap between being right and being heard. Why the argument never moves anyone. Why you have to be upstream of the trigger instead of waiting for the call. And what it costs a man who teaches begin with the end in mind to never do it for himself.

What you'll take:

- 100% of owners exit. Almost none get past the second one.

- Get the buy-in before you give the help.

- A legacy you never made specific is a goal you cannot hit.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

04:32 - The five Ds and a B

06:32 - There is more than one exit

10:58 - Most owners never exit management

19:50 - Will you cooperate if helped

24:32 - A bestseller that isn't landing

25:36 - She thought it was worth millions

29:50 - Go upstream of the trigger

32:54 - The rooms he keeps deleting

44:32 - Get specific or miss it

Enter Marty Fahncke's World:

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"Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger." - Scott Eddy

Join Niiamah (@niiamahashong) and Scott Eddy the hospitality brand strategist who has never pitched a client in his life. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.

Three things you take away:

• Attention is not shortening. It is being earned or it is not.
• You do not need ten versions of you. You need one room ten times bigger.
• If your brand cannot live on a website, neither can your culture.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:10 - Attention is earned, not shortening

02:17 - Meta engineers what you watch

06:11 - Giving as the growth engine

14:41 - Impact, income, or identity

16:29 - You can't scale soul

19:17 - The Disney exception

22:03 - Principles scale, personality doesn't

29:32 - The fear of letting go

34:36 - Make the room 10x bigger

Enter Scott Eddy's World:

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Continue into Outlier’s Edge World:

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"Ninety percent of the task is making sure we're addressing the right problem." — Niiamah

Join Niiamah (@niiamahashong) and Brandon Neely for a live coaching conversation on what happens when a leader decides his sharpest capability is the problem. It goes after why an answer someone did not arrive at themselves gets rejected like a transplanted organ. And it goes after what to do when a client says "just tell me what to do," and you say no.

What you'll take away:

- Why the strength you are trying to turn down is usually the one to upgrade

- Your clients are not beginners; they are experts in the wrong subject

- Sell them the first step instead of refusing the fast lane

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:24 - Every system is already broken

02:52 - Coffee, poverty, going upstream

05:15 - Four floods, one saved business

08:42 - You can't overflow running empty

14:26 - The ask: stop teaching everything

17:35 - Answers you cannot install

25:13 - Master's degree, kindergarten audience

32:45 - Tell me what to do

34:32 - The process is the prescription

Enter Brandon Neely's World:

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"I have all these people I know, and I've never asked for help ever from anybody." - John K. Coyle

Join Niiamah (@niiamahashong) and John K. Coyle for a live coaching session. John is a five-time TEDx speaker, a former world-ranked speed skater, and the author of Design for Strengths. He has never lost a room in ten years. He has also never asked anyone for anything. This session goes at the gap between being excellent and being known. It looks at what happens when the athlete's operating system, head down and work harder, hits the ceiling of a business that runs on other people. And it takes apart the difference between a small ask that stalls and a large ask that moves.

Three things leaders take away:

• The bigger ask is the easier ask. Small requests feel like begging. Large ones feel like a gift.
• Fixing your weaknesses is how you go backward. John has the record to prove it.
• You cannot read your own label from inside the jar. Expertise does not exempt you.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

00:46 - Twelfth to thirty-fourth in two years

02:33 - Your strength has a weakness attached

04:28 - Small moments reset your trajectory

07:03 - The accidental exponential life

08:13 - Risk is the memory driver

11:52 - Twenty-five gigs to a hundred

13:36 - Ten years without a follow-up

14:01 - Eighty percent saw him live

15:48 - You do not need help

Enter into Outlier’s Edge World:

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"We cannot solve high-level problems from the low level and hope it trickles its way up." — Niiamah

Join Niiamah (@niiamahashong) and Andrew Frazier. Andrew wants to do for small business growth what the credit score did for banks. He has the framework. He has seventeen years and a thousand business owners behind it. He is still pitching one advisor at a time. This session goes after the gap between the size of the ambition and the size of the entry point.

What you will take away:

• Clarity is rarely the bottleneck. Courage is. You already know the path you are avoiding.
• You cannot solve a high-level problem from the low level and hope it trickles up. Match the entry point to the outcome.
• Every plan built entirely around you has a ceiling shaped like you. How do I becomes how do we.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

02:00 - The credit score for small business

05:05 - What would make this life-changing

06:07 - Not clearer. More courageous

11:50 - This is not the edge

16:08 - Nobody in an emergency needs to understand

22:38 - Don't go after the giants

25:17 - What governs the institutions

39:39 - What level are you prepared to lead

43:58 - Does it need to be you

Enter Outlier’s Edge World:

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"The act of invitation is changing the world." - Niiamah

Join Niiamah (@niiamahashong) and Ed Brenninger. Ed has built a forty-year career on introducing people to people. Approaching three hundred unscripted conversations with local leaders nobody has heard of. He wants one percent of the world taking personal initiative in their own communities. He has never once asked any of them to host him. This one goes at the ask, the product underneath the format, and what has to change in the design when the number you picked is bigger than your calendar.

• Waiting to be invited is a decision, not a strategy.
• You are not selling the format. You are selling people being seen.
• If it only works when you are in the room, it is a schedule, not a movement.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:00 - Three hundred strangers, no celebrities

03:07 - One percent of the world

13:33 - What would make this life-changing

16:23 - You are not selling conversation

20:06 - This vision is too small

24:14 - You are not asking people

25:27 - Niiamah introduces Ed out loud

32:06 - Invite yourself to the first

44:50 - Do not become the bottleneck

Enter Outlier’s Edge World:

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"Leads just plunged, and you know, without a parachute, and I can't find a way to get lift again." - Jae Gruenke

Join Niiamah (@niiamahashong) and Jae Gruenke. Jae has spent 24 years teaching runners to stop fighting their bodies. First-timers to Olympians. Then search changed, and the leads stopped. This session is not about leads. It is about what happens when a master loses the felt sense of her own business, keeps translating herself down to be understood, and starts making every decision from a defensive crouch.

Three things you leave with:

- You cannot steer a business you can no longer feel. Get the sense back before you pick the tactic.

- The method you sell is the method you are refusing to use on yourself.

- Being found is not a gift. It is a move you have not made yet.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

05:39 - What would make this life-changing

06:56 - Your business as your body

09:28 - The cliff in November 2024

11:01 - Not really is not zero

20:08 - Gates of the Greats

30:46 - AI erased what mattered most

32:58 - A gift outside her control

37:52 - Learning to speak runner

51:33 - Out of the crosshairs

Enter Outlier’s Edge World:

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"You no longer have to play their game." — Niiamah

Join Niiamah (@niiamahashong) and John Livesay, the keynote speaker they call the Pitch Whisperer and author of The Sale Is in the Tale. John came in wanting to double his keynotes. What surfaced was the position underneath the number. A leader who says yes to almost everything because he does not believe the next one is coming. This session goes after the gap between the game you brought and the game actually available to you.

Three things you leave with:

• The goal you name out loud is usually one level too low

• The genius people pay you for is the one you never turn on yourself

• Imposter syndrome is an altitude reading, not a defect

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Podcast

01:17 - The self-esteem roller coaster

07:05 - Invisible, interesting, irresistible

13:25 - He wants to double keynotes

14:39 - Bureaus, referrals, and the block

22:14 - Answering the question too low

23:45 - Fifty requests, not twenty-four

29:56 - Never let himself think that

34:46 - The imposter voice shows up

41:20 - The quest is on

Enter Outlier’s Edge World:

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"If he's not getting anything out of this, it is work only." — Niiamah

Join Niiamah (@niiamahashong) and Marc Champagne, author of Personal Socrates and host of Behind the Human. Marc has put his work in front of ninety million people. He does not count a single one of them.

This session goes after the gap between reach and return. What happens when a leader builds something enormous and receives nothing back from it. Why the mind ends up choosing the direction instead of executing it. And what the unscalable move looks like when the scalable one is quietly draining you.

What leaders take from this:

- Reach is not return. Millions touched, zero gathered.

- Refusing to count what you built means every goal restarts at zero.

- The move that does not make sense on paper is usually the one that pays.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

02:29 - Where Mental Fitness Came From

09:31 - The 250 Million Goal

11:22 - The 90 Million He Discounts

13:40 - What Do You Lose

17:15 - Give Your Mind a Rest

18:13 - Heart Fitness Enters the Room

25:25 - The Mind Runs Everything

29:53 - How Often Do You Gather

39:57 - Artist Inside a Business System

Enter Marc Champgne's World:

Konect

Continue into Outlier’s Edge World:

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"If we're in a foxhole together, you have my right side. I never ever ever have to worry about my right side." — Len

Join Niiamah (@niiamahashong) and Len May for a live coaching session. Len built a company to find root cause. Genetics, biomarkers, real prevention instead of another pill. Then he spent years treating a symptom inside his own leadership team. This session covers what happens when equity fails to produce ownership. What a partner actually is, as opposed to a person you like. And why the same conversation, repeated for years, is never a communication problem.

Three things leaders take from this one:

- Equity does not buy ownership behavior. If you keep re-incentivizing, the incentive was never the issue.

- If you have to check your right side, you do not have a partner.

- The conversation you keep having is the diagnosis.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

03:38 - What Len Is Building

19:47 - Naming His Own Root Cause

24:12 - How Can I Help

36:43 - The Question Nobody Asked

37:47 - Partner Or Employee

43:20 - The Foxhole Test

51:44 - Treating A Partner Like Staff

54:10 - Push Versus Pull

58:05 - Raise The Bar

Enter Outlier’s Edge World:

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