Semrush's own Eka Ebralidze joins the SEO Rant to discuss how to outreach to influential people and important stakeholders:

* Why leveraging influencers in a shallow utilitarian way won't be effective

* Why influencer marketing is really "relationship marketing"

* How to actually communicate effectively with influential people

There's a lot of "shallowness of thought" when discussing utilizing influencers as part of a marketing strategy. Often, the conversation makes it seem that the relationship between a brand and the influencers it engages with is entirely utilitarian. However, this is anything but the truth.

Join Eka as she shares her outlook on influencer communications.