Listen as to why I think outreach promotion is futile for many articles and niche sites.  Not always, but often.

80% promotion, 20% content. Sounds good when you're gonna sell a course for 2 large (as in $2K) resulting in a $300 website RPM. Or you sell $50/mo. software. In this case, every visitor counts (financially speaking). But what about the lion's share of us publishers who go after keywords with 200 searches a month and an ad CPC of $1?

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