The world of AI tools for GTM is crowded, to say the least. It seems like there are point solutions for everything — an AI agentic solution for cold-calling, another for enrichment, another for research, another for upsell, another for giving executives visibility. For investors and revenue leaders alike, it can be exhausting to parse through all the options.

The founders of Clarify had a much bigger vision from the beginning, which is why I was drawn to them and decided to invest in both their Seed and Series A rounds. In this conversation with co-founders Patrick Thompson and Austin Hay, I unpack their idea of “autonomous go-to-market” and their vision for what “excellence” looks like for founder-led sales and early-stage revenue teams in the genAI era. We tackle questions such as:

* What should founders expect from their CRM?

* What does founder-led sales look like nowadays?

* What should your GTM tech stack look like?

Let’s dive in!

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