OUTsights

The episode looks back at the Market Research Society’s second year marching at London Pride and reflects on the experience through the perspectives of some of those who took part.

This year brought a few special firsts, including live music and, for the first time, three children joining the MRS Pride group on the march. We talk to our guests about their experience on the day, what taking part meant to them, and what it was like to once again be part of one of the world’s largest Pride celebrations.

Interviewees:

• Daniel Murray – Head of Insights, Rewards
• Tristan Risatti – Senior Account Director
• Ann Hunt – Business Development Manager
• Theo – Student

Marginalised individuals have a unique experience of most things and AI is no different. With the rise of LLM's integrated across our everyday, how does this affect the LGBTQ+ community specifically.

Ley Muller sits at the intersection of technology, change enablement, AI governance and advocating for queer voices. 

Join us in conversation where we highlight some of the key challenges and how to mitigate their risks.

For more information check out these resources:

• What to ask AI providers: Have you performed any bias audit or fairness testing? Do you follow any related standard? Like IEEE 7003 Standard for Algorithmic Bias Considerations? Will you follow EN 18283 (the standard that will presume conformity with the EU AI Act's requirement of bias evaluation and mitigation) when it is released?

• Resources for developers: Aequitas bias audit tool , DVIERSIFAIR Fair AI Scrum toolkit 
• Resources for civil society  Intro guide for fair AI <--- also a ton of other resources, including for industry.

Dr. Ley Muller is the deputy chair of the board of Queer World, the CEO of Values-driven AI, and an AI researcher at the Norwegian University of Science and Technology. She gets very excited by helping organizations anchor their use of AI in their own values. Originally from the US/Australia and now based in Norway, she is an appointed European expert to develop harmonized standards on evaluation of AI bias. 

Sabrina Trinquetel is Co-chair of MRS Pride. She is an Account Manager at YouGov and has worked across insights for 15 years. She sits on the MRS Voices4All Council and the MRS AIA Council. She's passionate about creating AI for Good, and creating a more inclusive industry: https://www.mrs.org.uk/pdf/MRS_AIA_SystemicInclusionByDesign_March2026.pdf

After a small hiatus MRS Pride Outsights is back!

On this episode we speak to two amazing guests all about Pride, what is means to them and how important it is to support EDI initiatives in a world where some are stepping back.

The conversation covers lots of new updates from around the globe as well as MRS Pride updates such as our confirmation of marching Pride London again this year! We talk about putting your money where your mouth is, and what it means to individuals to march at Pride.

Our Hosts:

Sabrina Trinquetel- CoChair of MRS Pride and Account Manager at YouGov

Daniel Cunill - MRS Pride member and Director of Research and Global Head of Mobile at Bilendi.

Our Guests:

Grace Baszczak — Research Manager, The Big Picture
Grace is a qualitative researcher at The Big Picture, and co-manages the DE&I initiative. She cares deeply about inclusive design and research - particularly how brands and the wider industry can better serve marginalised communities. Grace joined MRSPride on their first march at London Pride 2025 and is an occasional speaker on inclusion in the research industry.
https://www.linkedin.com/in/gracebaszczak/


Ryan Grobler - Chief Product Officer at Rigour Research
Ryan is Product Director at Rigour Research, where he leads the development of research technology and data quality solutions. He also serves as the company’s EDI champion, helping to promote a more inclusive and representative approach across both research practices and workplace culture. Ryan is particularly focused on improving the reliability, integrity, and usability of research data through innovation in automation, behavioural analysis and AI-assisted quality control.
https://www.linkedin.com/in/ryan-grobler-349bb514/

In this episode of OUTcast, Daniel Cunill welcomes Dan Quirk, co-founder of the Quirk’s Event series, for a powerful discussion on inclusivity within the market research industry. The episode opens with Daniel celebrating the Market Research Society’s historic participation in London Pride and reflecting on global LGBTQ+ news—including concerning developments in Hungary and the UK. 

Dan shares the evolution of LGBTQ+ meetups at Quirk’s events, initially launched during the pandemic era to foster a sense of belonging. Despite modest beginnings, the initiative has grown, symbolizing a commitment to inclusivity without commercial intent. Together, they explore how DEI efforts are becoming increasingly politicized and the importance of continuing these conversations. 

Dan emphasizes that creating inclusive spaces is not a political statement but a professional and moral responsibility. The episode closes with optimism for the future, crediting younger generations for their openness and empathy, while acknowledging the ongoing challenges. A thoughtful and timely conversation that underscores the role of the insights industry in reflecting and respecting the full spectrum of society. 

We are joined by two exceptional guests for this episode of OUTsights. Firstly we explore what it means to be trans in today's world with Adelle Barker from Sky, and we revisit some of the highlights from the Queer History session with Ellie  Reeves from Talon.

Thank you so much to our guests for their openness and honesty, and to YouGov for their sponsorship to make this happen.

Hosts:

Sabrina Trinquetel- Co-Chair of MRS Pride, Founder of powerUP

Josephine Hansom - Gen Z expert, MRS EDI Council Chair, and MRS Board Member

Guests: 

Adelle Barker - Team Leader, Sky

Adelle Barker is many things—Team Leader at Sky, LGBTQ+ advocate, public speaker, and a "LinkedIn Influencer" of all things! As the trans/non-binary lead for Sky’s LGBTQ+ Network, she’s on a mission to make workplaces more inclusive, champion allyship, and ensure everyone feels seen.

Adelle is also the voice behind #IDontKnowHowToBeTrans, an honest, light-hearted newsletter that explores the ups, downs, and downright hilarious moments of navigating life as a trans woman.

Check out her Linked In Page and Newsletter #IDontKnowHowToBeTrans https://www.linkedin.com/in/adellebarker/ 

Instagram : @Adelleblah 

Ellie-Reeves - Senior Effectiveness Executive, Talon

Ellie is a senior effectiveness executive at Talon, and also co-chair of Belong,  Talon’s DE&I Committee. She is an occasional speaker on LGBTQ+ history and holds a degree in Women's, Gender and Queer History from Oxford University.

Links:
https://www.linkedin.com/in/ellie-reeves-8baa41191/

Join us for another inspiring, deep podcast with two amazing guests. 

Sabrina is joined by Jessie, an autistic queer advocate and Cathia, principal consultant at The Unmistakables. 

Our conversation covers everything from accessibility research at festivals to the recent UK race riots. Jessie highlights the real need for lived-experience led support within universities, and Cathia brings us her conviction led journey, lifting the lid on personal and professional experiences. 

Our Host:

Sabrina Trinquetel- Co-Chair of MRS Pride, EDI Advocate and growth specialist

Our Guests: 

Jessica Chudasama-Alloway, Aucademy

Jessica is an autistic advocate who was diagnosed while undertaking her psychology degree in 2020. She works with neurodivergent students at the University of Kent, as well as supporting the wider community through her work with Aucademy, a community interest company providing education, training and resources about autistic experience. She is passionate about her involvement in disability consumer research and is a proud member of the LGBTQ+ community. 

Links:
https://www.linkedin.com/in/jessica-chudasama-alloway-a20559203
https://aucademy.co.uk/
https://www.facebook.com/Aucademy/
https://www.autisticality.co.uk/
https://www.facebook.com/Autisticality/

Cathia Randrianarivo, Principal Consultant at The Unmistakables

Cathia is an Inclusive Research Consultant at The Unmistakables, an award-winning strategic ED&I consultancy, delivering Inside Out Inclusion® that builds cultural confidence and inclusion capability for client partners' leaders and teams.

Cathia oversees in-depth, mixed-method research projects for clients who want to understand and engage underrepresented and underserved communities within their organisation and/or service user base, including BBH, AMV BBDO, Cannes Lions, Macmillan and Mind. As the lead quantitative insights specialist, she thrives on innovating and ensuring inclusion-first thinking is embedded in existing approaches.

Proud to be a Malagasy-British Third Culture Kid, bridging her expertise and lived experience from Madagascar and the UK, Cathia champions platforming marginalised voices and accelerating inclusion at an individual, organisational and structural level.

Links:

https://www.linkedin.com/in/cathiar/
https://www.mrs.org.uk/resources/representation-in-research-steering-group
https://www.theunmistakables.com/

Josephine and Dani are joined by Jason Mander. Jason is Chief Research Officer at GWI, overseeing its syndicated and custom research studies across more than 50 countries. Outside of work, he’s an adoptive parent and is committed to helping other families-to-be on their adoption journeys.

In this new OUTSights podcast, Jason will first cover the very interesting content of the paper he presented at the TMRE conference last year. A paper that explains about how different personas celebrate life. 

In the second part of the podcast, we will immerse ourselves into the world of an LGBTQ+ adopting parent. A fascinating story that will enable you to know a little bit more of the adopting journey, it’s bright and beautiful sides and also sometimes the challenging ones. Don’t miss this amazing podcast!

To round out the year, Dani Cunill is joining Josphine to co-host the podcast. Be warned, his smooth voice might sweep you off your feet!

In this episode, we look across the pond at the US and talk about the Insights Association – a professional body similar to the MRS but is based in the US. The Insights Association strives to effectively represent, advance, and grow the research profession and industry.

In the podcast we discuss the Insights Association IDEA COUNCIL which stands for Inclusion, Diversity, Equity and Access. The Council works to deliver measurement, education and standards of excellence to address the lack of representation in the insight profession and the populations it researches.

Charlene and Damon share the work if the IDEA Council and their ambitions for the future. We reflect on the similarities and differences in approach for each organisation (MRS and IA) to achieve the same goals. The outcome is incredibly optimistic with consistent workstreams and an intention for the MRS EDI Council and the IA IDEAS Council to work more closely together in the future.

As always, we cover our #prideofthepods and #mrspride news.

Our Hosts:

Josephine Hansom – VP and Youth Practice lead, Savanta

Daniel Cunill Romero - UK Director, Market Research services & Global Mobile lead, Bilendi & respondi

Our Guests:

Charlene Darko, Director, Chapters & Councils, Insights Association

Damon Jones, Vice President, Community and Culture/Vice President, Telephone Operations, Burke, Inc.

It's LGBTQ+ history month, and there's lots going on around the country to celebrate. And there's still time to vote in the British LGBT awards.

Josephine and Sabrina are joined by three guests from Magenta, to talk about the unbelievable work they have been doing for years in inclusion and diversity. Not only within research, but to push the boundaries within the workplace itself. Lucy introduces us to bioinspired business, a unique and circular focused approach to business and we hear how these practices are being put into place across the business.

Our second guest is John Bizzell, who co-founded MRSpride with Michael Brown back in 2018/2019. John tells us all about the origins of the idea, and how proud he is of the impact it has had. A lasting legacy as we wave goodbye to him from MRS, but hopefully not MRSPride.

We cover out #prideofthepods and #mrspride news, including involvement at the upcoming MRS Annual Conference, and the Equality Summit scheduled for later this year. https://www.mrsannualconference.com/

Our Hosts:

Josephine Hansom - Head of Youth, Savanta

Sabrina Trinquetel - Sales Director, Measure Protocol

Our Guests:

Lucy Colclough, Qualitative Manager, Magenta

Lucy is a part-time qualitative research manager at Magenta and fascinated by all things nature. When not working with us she runs a company called workWILD Solutions, organising nature connection activities for teams in London and offering bioinspired business consultancy

Naseem Allmomen, Associate Director, Magenta

Nas is Associate Director at Magenta and is Magenta’s DE&I lead. Prior to working at Magenta she worked as an Insight Manager for a mental health charity and worked at Further, specialising in research with marginalised groups. She is passionate about DE&I in all aspects of her life from the world of research to sports.

Sarah Jenkins, Founder of Magenta

Sarah has 20 years’ experience delivering high quality insight for global clients as well as more innovative and agile start-up companies. Sarah is a published author and specialises in delivering tangible and actionable outputs for clients, and has won multiple awards and commendations for her work.

John Bizzell, Events & Awards Manager, MRS

John is the Events & Awards Manager at MRS, but over his 16 years at the Society his role has variously included field schemes, publications, information services, membership communications and more. As well as looking after the Excellence, Operations and MRS Awards, he is a point of contact for MRS regional networks and organises the IJMR lecture series. In 2019 John worked with Michael Brown to establish MRSpride, the first LGBTQ+ network for researchers and allies.

Get in touch with us:

LinkedIn Group: https://www.linkedin.com/groups/9022761/

Twitter: @tweetmrspride

Josephine and Sabrina take another dive into all things MRS Pride with Episode 7 of OUTsights.  They cover the usual #podgoss, new exhibitions and Disney movies.
 
They are joined by Martin Bradley and Emil Kimber from MTM who dive into their inspiring work on diversity within the gaming industry. Something of a hot topic for the industry, improving the representation of characters and narratives within gaming is set to be a dominant conversation for a while. Gaming as an industry falls behind many of the other entertainment genres in promoting inclusion and so Martin and Emil discuss why this is the case and what gaming brands can do to improve. Find the full report here: https://rsvp.withgoogle.com/events/dei-in-gaming-event

We also hear from our newest members of the MRS Pride group, Maine Charlton  and Ben Sumner about their route to research and Pride. They also discuss their plans to support SME's across the industry to help drive inclusion and diversity through a number of round table workshops. Find out more about these via MRS Pride.
 
We mention the MRS Inclusion Pledge which you can sign up to here if your organisation hasn't already: https://www.mrs.org.uk/resources/ceo-inclusion-pledge

And finally a call out where you can meet MRS Pride and members of the MRS EDI Council in a lunchtime session at the MRS Annual Conference - Insight Alchemy 2023, on 14 March: https://www.mrsannualconference.com/


Our Hosts:
Josephine Hansom - Head of Youth, Savanta
Sabrina Trinquetel (she/her) - UK Sales Lead at Measure Protocol

Our Guests:
Martin Bradley - Director, MTM
Emil Kimber - Research Exec, MTM
Maine Charlton - Community Manager, Relish + MRS Pride Member
Ben Sumner - Insight Exec, Kadence +  MRS Pride Member


Get in touch with us:
LinkedIn Group: https://www.linkedin.com/groups/9022761/
Twitter: @tweetmrspride