Outsized Returns

Outsized Returns E02 - Samantha Smith, CEO of Vishion


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With over 3,600 colors in our color library, the Vishion App makes it easier to explore how they can be used in home design. Use a color value, Sherwin-Williams paint or Pantone color standards to start a search. We work with brands to identify the colors of their products so you get the most accurate results.


Sam (Taylor) welcomes Sam (Smith) to Outsized Returns

1:18 - Sam (Smith) shares the story about how Vishion was created

5:19 - Winning the SoGal Pitch Competition

5:57 - What's your personality color? 

6:47 - Sam details what Vishion Pro is

7:39 - What is the most difficult thing about fundraising? 

12:34 - Sam shares her advice for entrepreneurs looking to raise money outside of Silicon Valley  

14:20 - Background on why Sam created the "Collective Hustle" for underrepresented founders

16:41 - 2017, Vision (sp) and Fashion come together through testing 

18:18 - Why Sam pivoted from the Vishion app to Vishion online and the mindset shift behind it

21:09 - Negotiating the Sherwin Williams deal 

30:07 - Steps Sam has to take when meeting with investors as a female founder

32:37 - Sam describes her very 1st investor 

35:27 - How do you overcome the fear to push forward? 

39:10 - Sam's Vision for the next 5 years

41:57 - How many colors does Sherwin Williams have? 

43:50 - Pushing color confidence and being bold w/ different colors 

45:50 - Where you can find Sam Smith 

46:60 - If the human eye can see 10,000,000 colors, why does Sherwin Williams have so few actually? 

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Outsized ReturnsBy Samuel Taylor

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