Welcome to the first episode of OutSpeech: the brand new digital PR podcast!
Outspeech is a monthly digital PR podcast which discusses and gives commentary on ongoing themes, topics, campaigns and beef (vegan options available) in the industry.
A new episode will be released on the last working week of every month.
The Outspeech podcast is hosted by Jess, Digital PR Specialist at Impression, but we’re always looking for lovely guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, get in touch!
Our guest speaker this month is Laura Hampton, Head of Digital Pr at Impression and this month we shall be discussing what is the shape and direction of Digital PR in 2020!
Transcription: OutSpeech January 2020
Jess:
Welcome to OutSpeech; the brand new digital PR podcast!
My name is Jess Hawkes, for those of you that have the unfortunate circumstance of knowing me already will know that I am a digital PR specialist at Impression, all round language nerd and I have quite a lot of opinions. Thankfully I’m also doing the editing, so if I say anything offensive I can take it out.
My guest today is Laura Hampton, she is an SEO veteran, all round badass and consequently is also my boss as the head of digital PR here Impression -I'm just going to let her introduce herself.
Laura:
My name is Laura - I've been head of digital PR here at Impression for the last couple of years, prior to that as Jess mentioned I was full-on in the world of SEO both in-house brand side and also agency side so yeah, that's me!
Jess:
Before jumping in let's talk about why we started this, give some context around the whole thing. So, why did we start this? Well, there are a lot of opinions on the internet, aren’t there? And I want mine to be amongst them ..just kidding. We're at this nice point in the industry where we are really shaping it; digital PR at this point of time is quite a young and malleable discipline and the people within it have his great ability to be able to mould it into a shape that we want. Sometimes there might be misconceptions about an industry due to its history, or it’s so large that it's split opinions - but we have a smaller community so we are in a great position. I want to hear the voice and opinions of the industry; I feel like there's a lot of people putting their opinions out on Twitter and it feels like sometimes it's only the people who are shouting loudest that get heard, but I know that the community is wider and more diverse than that so that's what this podcast is all about! I don't want one or two people to be representative or role models in the industry; I want everyone to have a say.
So the format this is going to take is that we're going to discuss a couple of campaigns that we've seen and liked, we’ll also have what I affectionately call the Rowdy Roundup, where we’ll discuss things that have been going on in the industry over the last couple of weeks, any twitter beef, and then we'll get them to the main chunk of the podcast. This month we're talking about quite broad topic which is the shape and direction of the digital PR industry, which kind of feeds into what I was saying earlier about us having this ability to change it. I want to discuss with Laura who's been in the industry for many years, and has been one of them pioneering voices in changing the industry, what she thinks about it.
But before we begin, let's get into the Rowdy Roundup!
The Rowdy Roundup
Jess:
So what's going on in the industry this week? Laura - have you seen anything exciting which has been kicking off the you'd like to discuss?
Laura:
Well Jess, I did see that Buzzstream have added emojis so you can now do outreach through Buzzstream includin...
