OUTtakes by Outfront

Christine Rose and Jay Paul from OUTFRONT, along with Taylor Weiss, Head of Marketing at Eaze, join this episode to talk about the evolution of the Cannabis category over the past few years, changes in consumer demand, and OOH's role in the media mix.

Amity Paye, Senior Communications Director at Color of Change, joins this episode to discuss a new partnership between OUTFRONT and Color of Change and the step we are taking to use our media to support the fight for racial justice across the country.

Chris Mallen and Kiera Wood join this episode to highlight the many different facets of the finance industry and how advertisers are using OOH as they adapt their media strategies to meet new consumer behaviors and interests as it relates to finance.

Alec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.

NY-based Alex Martell, Victoria Mottesheard, and Tim Wasicki join this episode to provide an updated perspective on the DTC playbook and how in a post pandemic work, OOH continues to be a critical part of their media mix.

Erin Brady and Jarrod Glick join this week’s episode to discuss the opportunities for the education category within OOH. The category has experienced significant change, creating new competition and driving a need for messaging that stands OUT.

Liz Rave and Eddy Herty join as guests once again to discuss how the OOH industry has seen a recent influx in healthcare advertising and the renewed interest consumers have in noticing healthcare related messaging.

The transit trio – Jason Kuperman, Victoria Mottesheard, and Phil Stimpson – is back and joins this episode to help brands and businesses think differently around reaching audiences in urban centers, particularly on public transit.

Brooke Berka, Marketing Specialist, joins this episode to talk about the reopening of the entertainment industry, why they have always been big fans of OOH (pre-and-post-COVID), and how OOH can be a big player in their comeback.

Christine Rose, Regional Marketing Director, West, joins this episode to discuss six strategies for long-term advertising and the reasons to leverage the IRL value of OOH to own a space and keep the competition away.