Perfected by a husband and wife duo, Samantha Armstrong and her spouse Tyler created an epic gourmet donut like no other.

After discovering a unique donut concept in Nashville, Tyler and Sam were inspired to create their own version. It was during COVID that Tyler brought the idea forward to Sam, and the couple decided to pursue it. Despite having no culinary experience, the couple dedicated months to perfecting their 140-layer donut before launching it on social media. Fast forward 4 years later, Holey Confections can now be found at 3 locations across Ottawa and the couple even struck a Dragon's Den deal in early 2024!

In this episode...

🍩 This former non-baker shares how intensive the process is to make these larger than life donuts, why they take 3 days to make and how they manage to stay remarkably fresh!

🍩 Following the success of their stores in Stittsville and Barrhaven, Sam shares what led them to opening their third location and how they manage and oversee all 3 stores

🍩 Sam shares where the Holey Confections’ slogan #DietStartsTomorrow came from and why their donut names are hilarious and relatable!