Rebecca and Emma dig into the messy, emotional, and often overlooked side of entrepreneurship — the pre-launch hustle. Emma opens up about the year and a half she spent designing and developing Allover before launch, surviving without a paycheck, and the gut-wrenching decision to turn down a cushy tech sales job to go all in on her dream.From finding the right designer and navigating the steep learning curve of manufacturing, to building community in a tiny Colorado town and figuring out how to market in a digital-first world, Emma shares the wins, struggles, and very real doubts that shaped Allover. You’ll hear about shipping delays, bootstrapping strategy, why events remain a key driver, and how she’s learning to show up authentically as a content creator and founder.It’s a raw, inspiring conversation about resilience, risk, and what it really means to bet on yourself.#falllinedigital #podcast #yourownbusiness #outdoorgear #womeninbusiness #interview