In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne Buck, co-founder of women-led apparel brand Branwyn, to unpack what it really takes to build a sustainable, high-growth direct-to-consumer brand in the fashion industry.

Topics covered in this episode:

• Branwyn’s seamless merino wool technology

• Sustainability tradeoffs in the fashion industry

• Direct-to-consumer vs wholesale apparel models

• Building a community-first brand without influencers

• Ethical wool sourcing and factory partnerships

• Women-led leadership and regenerative business values

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne, CEO of women-founded performance brand BRANWYN, to explore how a women-first approach to product design, leadership, and sustainability is reshaping the performance innerwear industry.

Deanne shares her unconventional path from conservation and nonprofit leadership into the role of CEO at BRANWYN Performance Innerwear, a direct-to-consumer brand known for seamless merino wool bras, underwear, and leggings designed by and for women. Together, Rebecca and Deanne discuss why BRANWYN remains a women-only brand, how trust and transparency drive long-term customer relationships, and what it really takes to build a values-led business in today’s DTC landscape.

This conversation dives deep into women’s performance base layers, the health and comfort benefits of merino wool, and why BRANWYN believes women’s underwear and bras are the true foundation of performance apparel. Deanne also opens up about leading without prior product experience, the power of soft skills in executive roles, and why BRANWYN prioritizes community, sustainability, and radical customer trust over fast growth.

If you’re interested in brand-building, women-led companies, sustainable fashion, or how BRANWYN is redefining performance innerwear for women, this episode offers practical insight and honest perspective from inside the business.

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Tara Clark, founder of women-owned ski brand TaraShakti, for part two of their conversation on building a mission-driven outdoor apparel brand and staying in it for the long haul. Tara Clark shares what it really takes to grow TaraShakti beyond the product—from funding realities and long-term vision to trust, vulnerability, and community as a business strategy.

#falllinedigital #podcast #yourownbrand #outdoorgear #yourownbusiness #womeninbusiness #skiing #outdoors #startup #startupsuccess #womenfashion

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Tara Clark, founder of women-owned ski brand TaraShakti, to explore how joy, confidence, and 70s-inspired ski style reshaped her experience on the mountain.GuestTara Clark – Founder of Tara Shakti, a women-owned performance ski outerwear brand built for confidence, comfort, and connection.HostRebecca Babicz – Host of the Après Business PodcastSubscribe for more conversations about entrepreneurship, outdoor culture, and building meaningful brands.

In this lively and inspiring part two conversation, Hoohah founder Anna Tedstrom joins Becca to share how her bright, fringe-filled ski apparel line is empowering women on the mountain and shaking up an industry dominated by dull designs.

Anna opens up about her creative process, her playful sticker marketing strategy, balancing business with new motherhood, and how confidence on the slopes starts with what you wear. She also dives into the power of community-driven branding, lessons from building a niche company, and why perseverance is the most underrated entrepreneurial skill.

From naked ski laps to Dolly Parton-inspired design vibes, this episode captures the energy, humor, and hustle behind one of skiing’s most joyful brands.

#falllinedigital #podcast #yourownbrand #outdoorgear #yourownbusiness #womeninbusiness #skiing

This week, Rebecca chats with Anna Tedstrom, the creative force behind Hoohah, a bold, retro-inspired ski apparel brand redefining what it means to have fun on the slopes. From sewing vintage suits in her Oakland apartment to launching a full-on brand out of her Colorado basement, Anna’s story is all about creativity, courage, and carving your own path (literally and figuratively).They discussed how Hoohah got its cheeky name, the balancing act of starting a business while expecting a baby, and what it’s like to be both the designer and face of a fast-growing brand. This one’s for anyone chasing a dream, building something from scratch, or just wanting to inject more joy into their work and wardrobe.#falllinedigital #podcast #yourownbrand #outdoorgear #womeninbusiness #womenempowerment #startup #theapresbusinesspodcast

Rebecca and Emma dig into the messy, emotional, and often overlooked side of entrepreneurship — the pre-launch hustle. Emma opens up about the year and a half she spent designing and developing Allover before launch, surviving without a paycheck, and the gut-wrenching decision to turn down a cushy tech sales job to go all in on her dream.From finding the right designer and navigating the steep learning curve of manufacturing, to building community in a tiny Colorado town and figuring out how to market in a digital-first world, Emma shares the wins, struggles, and very real doubts that shaped Allover. You’ll hear about shipping delays, bootstrapping strategy, why events remain a key driver, and how she’s learning to show up authentically as a content creator and founder.It’s a raw, inspiring conversation about resilience, risk, and what it really means to bet on yourself.#falllinedigital #podcast #yourownbusiness #outdoorgear #womeninbusiness #interview

This week, Rebecca sits down with Emma Rosse, the unstoppable founder of Allover Apparel, the brand making overalls cool again (and not just for toddlers or farmers). From slinging canned wine to hustling in solar tech and travel startups, Emma’s done it all — and every step somehow led her to create the perfect trail-to-taproom fit.In this episode, Emma shares how she turned an idea from a rafting trip into a fast-growing apparel brand, why bootstrapping is both brutal and brilliant, and the moment she realized people really wanted what she was selling. We talk design for real bodies, men vs. women use cases, why saying no to a full product line was actually genius, and how she’s building a business that’s equal parts fun, functional, and founder grit.If you’ve ever wondered what it’s like to start a brand with nothing but passion, hustle, and a couple of killer overalls — this one’s for you. #falllinedigital #podcast #outdoorgear #startup #womeninbusiness #apresbusinesspodcast

In Part 2 of this episode, Madison Hilson and Tina Thomson get candid about the realities of entrepreneurship—debunking myths, sharing the sacrifices they’ve made, and celebrating the proudest milestones of building Seniq. They discuss why flexibility is a false promise, why most founders will be broke for a while, and how leaning on family and community has been crucial to their survival. Madison and Tina also open up about the emotional resilience required, the surreal moments when they realized women everywhere wanted Seniq, and what’s next for the brand—from wholesale growth to ambitious dreams like brick-and-mortar stores and even Seniq Route Hotels.#falllinedigital #podcast #startup #outdoorgear #innovation #womeninbusiness

Welcome back to the Aprés Business Podcast! In this episode, Madison Hilson and Tina Thomson share the early journey of building Seniq, the women-led outdoor brand challenging the status quo of gear design. They open up about how their experiences at Victoria’s Secret and Backcountry trained them to solve real problems for women, why balancing trend with technical function was their big market opportunity, and how mental health and community became central to Seniq’s DNA. From breathable bibs that finally address “boob sweat” to flattering base layers and perfectly fitted hiking pants, Madison and Tina reveal the product innovations and relentless persistence that helped them build early traction and wholesale success in just two years.

#falllinedigital #podcast #startup #innovation #outdoorgear #womeninbusiness #seniq