On this episode we are joined by the amazing Sam Conniff, writer, director, producer and professional rule breaker! Sam is something of a monumental plate spinner, juggling his time being the Author of best-selling "modern life-bible" Be More Pirate, plus spreading himself across  various writer / producer / directing roles including Uncertainty Experts which is an immersive experience scientifically proven over three hour-long episodes to convert fear, fog and stasis into action, creativity and trust.

This episode is a deep dive into how businesses and agencies can - and should - focus on social innovation to drive growth as well as, of course, how we can all be more pirate.

Through this podcast we discuss:

• Why business needs to focus on social innovation inside and outside
• How to create an interactive experience
• Techniques that agencies can utilise to become more innovative
• Proactively taking on change
• The power of breaking stereotypes

Links & References
Katie Street: https://www.linkedin.com/in/katiestreet/
Sam Conniff: https://www.linkedin.com/in/samconniff/

Get tickets to The Uncertainty Experts: https://theuncertaintyexperts.uscreen.io/pages/buy 

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

“We’re able to do stuff that really does change the world” - Katie Street [16:18]

“I’ve always been very lucky in my agencies to work with incredibly strong and brilliant women” - Sam Conniff [18:09]

“There’s so many big changes that could come out of everything that has happened” - Katie Street [26:30]

“They talked about feeling like they had a sixth sense, they can sense when trouble is coming and they can sense when opportunity is coming” - Sam Conniff [30:14]

“The pain of not changing is greater than the pain of change” - Sam Conniff [46:23]

“What’s the one thing most likely to lead to missed opportunity? Well of course it’s a fear of failure” - Sam Conniff [50:48]

“What’s your business plan? What do you stand for? What is it you’re trying to help people with? And why are you trying to help them with that? Lots of Agencies don’t know the answer to that” - Katie Street [01:06:57]