Overdose & Chill: Live

This week on Chill, Overdose's Chief Marketing Officer, Sam Sherson and Shaun Motu, Overdose.'s Digital Marketing Strategy Lead chat all things marketing in 2022!

Sam and Shaun will discuss how a new generation of online shoppers and how a rapidly evolving ad ecosystem demands a fresh view of digital marketing for eCommerce brands. A perfect storm of changes in consumer buying behaviour, increasing privacy regulations and social shopping trends makes for plenty to talk about!

This week on Chill, we chat with Phil McPhee, The Digital Manager @ Blundstone, Australia!

Rewind to 1870. Blundstone footwear was born and bred tough to weather the untamed terrain called home – Tasmania, Australia. Since then, they’ve put boots on Aussie soldiers and Everest expeditioners, miners and musicians. They’ve helped footballers and farmers, tap dancers and Olympic athletes to put their best foot forward.

Best known for their line of laceless, elastic-sided, ankle-length boots, pull them on and off up to 10,000 times. Mess them up. Dress them down – or the other way around. Blundstone boots will be up for it.

Overdose. Melbourne’s Managing Director, Laura Jackson and Phil will discuss the rich history of the 150-year-old Australian brand, Blundstone and dive into how their digital transformation has opened their quality footwear to new markets, not only in Australia but globally.

This week on Chill, Overdose.’s Founder, Todd Welling chats with @Nick Raushenbush, the Cofounder @ Shogun!

Shogun is an eCommerce experience platform empowering brands to drive higher conversions, revenue, and brand loyalty. Their Shogun Page Builder and Shogun Frontend help teams build and optimise their online stores to deliver exceptional experiences. Integrating with eCommerce platforms like Shopify and BigCommerce, their 18,000 customers include Leesa, MVMT, Timbuk2, and Chubbies. Nick’s mentality is focused on continuing to build the best e-commerce experience platform.

His aim is to drive innovation in the headless commerce space and make that more accessible to brands by further packaging complex technology components in low-code software and tools. He firmly believes we will see more and more customers adopting headless commerce with Shogun products. His goal, at the end of the day, is to continue to lower the barriers for brands to build more unique storefronts, empower them to deliver exceptional experiences, and drive results through higher revenues and loyalty.

This week on Chill, we chat with Antonia Cox @ POTTBURRI.

Antonia is the co-founder of POTTBURRI, a company that has declared the fight against the conventional plastic container for plants and therefore plastic waste with their sustainable alternative made of sunflower shells and is now revolutionising the green industry!

A plant startup at the same time belongs to the second trickiest category in online business after the food industry.

Overdose.’s DACH Managing Director, Stephan Grad and Antonia Cox talk about why she chose the plant startup, what challenges there were in establishing the company in the e-commerce ecosystem and what long-term goals the company is pursuing. In addition, they exchange views on the topic of sustainability. Thanks to the sustainable alternative pots, this is an essential part of POTTBURRI’s business. How does the communication or content creation work here?

NB: This episode is in German. 🇩🇪

This week on Chill, we chat with David Hughes, the eCommerce Director & Programme Manager @ Hunting & Fishing New Zealand!

Opening their first store in Palmerston North in 1986, they were quick to join forces with other leading outdoor specialist retailers, starting the growth which now sees 40 great stores and is recognised as the leading authority for hunting, fishing, camping, and tramping information and equipment.

With 20+ years of experience across a number of retail and technology businesses, Dave has developed a broad capability and has a proven track record of results. He believes that business is about people and this remains a priority to me. With his passion for data – Dave enjoys the ability to generate insight, learn and transform business. Using insights has allowed him to develop the breadth of business disciplines and deliver results.

Overdose’s Group Commercial VP, Adam Ellington and Dave will discuss how to advocate change and win over stakeholders in support of major digital transformation journeys, and talk about tips for other teams seeking to increase the likelihood that their digital investments will deliver returns.

@Dave Hughes

https://www.evolvebusiness.co.nz/

This week on Chill, we chat with Jethro Marks @ The Nile Group

Jethro is the Co-Founder and CEO of the Nile Group. One of Australia & New Zealand’s leading Online Retail businesses, The Nile Group features a range of over 40 million products, they operate a range of websites aimed at providing customers with an exceptional buying experience.

Pragmatic, reliable, friendly, and just damn good value – this is The Nile. We are a family-and-friends-led enterprise that started in a living room with two guys and a computer. We have grown to become an employer of over 80 people in the fields of customer service, logistics, marketing, and creative design.

Jethro and Co-Founder Mark Taylor witnessed the dawn of online retail and withstood its tests of time. They are now beyond 15 years of online retail experience and that is not their collective experience. 15 years is how long together Jethro and Mark have been contending with the challenges of the online marketplace, while flourishing, to guide The Nile to the place it is today.

Overdose.’s CEO, Todd Welling and Jethro will discuss all things digital commerce.

This week on Chill, we chat with Joe Fox at Fast !

Joe is the Head of Partnerships at Fast, ANZ. Fast is empowering agencies and SI’s to help E-commerce merchants remove friction, increase conversions and AOV with the Worlds Fastest and only one-click checkout. Zero hassle. Sign up in a minute, check out in a second.

Joe draws from his experience spanning over 10 years in digital marketing and management to help build high-performing teams to assist multinational enterprises, agencies, brands, and government institutions improve their revenue exponentially.

Overdose’s Managing Director, Brisbane, Elliot Schoemaker and Joe discuss the ever-evolving eCommerce space, working in digital and the growing Brisbane industry.

This week on Chill, we chat with Moritz Weisbrodt from Alaiko!

Moritz is the founder and CEO of Alaiko – Europe’s leading fulfillment-as-a-service platform that enables online shops to scale their operations without friction. They’re rapidly growing e-commerce brands and their customers benefit from state-of-the-art warehousing, operational excellence as well as automated process control through Alaiko’s Logistics Operating System®.

Overdose. DACH, Managing Director, Stephan Grad and Mortiz discuss how the start-up of a logistics company has worked and where the biggest challenges have been found. Furthermore, they will talk about how the logistics industry has changed in the last 2 years and personal insights such as self-motivation and hiring process challenges.

NB: This event is spoken in German

This week on Chill, we’ll chat with Sean Flaherty @ USCutter!

Sean is the Marketing Manager for USCutter.

USCutter is a growing online retailer of sign-making equipment and supplies that caters to both the casual user as well as the sign professional. Headquartered in Seattle, WA, USCutter began in 2005 by debuting a low-cost, high-quality vinyl cutter to the market and they’ve been known for value ever since. Over the ensuing years, USCutter has introduced vinyl cutting to thousands of startups, existing businesses, and hobbyists. They steadily built their product line so that today it offers the largest and deepest selection of vinyl cutters anywhere in the industry, while also striving to be the lowest cost sign supply supplier anywhere.

As a seasoned marketing and communications professional with over 15 years of multidisciplinary experience in both agency and in-house roles, Sean specialises in developing, executing, and tracking creative marketing programs and campaigns that effectively drive business objectives. With experience spanning numerous industries and clients including B2C/B2B, CPG, retail technology, and finance – Sean also brings his natural flair and energy as an experienced public speaker and presenter.

Overdose. Strategic Director, Americas, Keith Karlick and Sean will discuss digital solutions, continual innovation and expansion, Ecommerce strategies, and we’d be lying if we didn’t tell you some humorous quips are to be expected with these two together.

This week on Chill, we’ll chat with @Kilian Kaminski @refurbed!

Kilian is one of the three founders of refurbed – the fastest-growing #marketplace for renewed products in German-speaking countries.

Thanks to the company, used smartphones, laptops or tablets are qualitatively remanufactured and then marketed via the platform. This way, the company provides a sustainable and safe alternative to new and used goods.

Overdose DACH’s Managing Director, Stephan Grad and Killian will discuss digital solutions, look back to the inception of refurbed and the journey into the marketplace universe, given that in the royal league of e-commerce – the start is definitely not an easy one. In addition, topics such as #internationalisation and #sustainability are on the agenda!