Digital marketing relies on a wide variety of channels, each with its own logic, tools, and objectives. Understanding these channels is essential before going deeper into any specific strategy. This course gives you a clear and structured overview of...

Overview of digital marketing channels (overview)

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Overview of digital marketing channels (overview)

Overview of digital marketing channels (overview)